Startup Weekend EDU San Francisco

    Friday, February 6 - 8, 2015

  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Sponsors
  7. Organizing Team
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Startup Weekend EDU San Francisco

Friday, February 6 - 8, 2015

Friday, February 6 - 8, 2015
Event starts at 6:30 pm

44 Tehama Street
San Francisco, California 94105

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Edtech to Innovate the Classroom

What an amazing event this weekend filled with awesome judges, coaches, and most importantly, participants! 90+ participants, 150+ total attendees, 14 teams formed, 4 winning ideas....#sfedtech2015. Congratulations to the winning teams:
  1. Literator: Literator is an intuitive, balanced literacy app designed for teachers by one of their own. By removing the guess work, the data collection, and the paperwork, Literator allows teachers to focus on what they do best: support their students. With this app, instructors can create standards-compliant reading reports in less than 5 minutes. They can share student reading goals based on data with parents immediately via email or text. Literator seamlessly aggregates this class data for teachers. Teachers can then share, collaborate, and plan based on clear evidence of student needs. School-wide data can be combined, providing in-depth information for literacy development based on levels and skills of all students. To see the fully functional MVP:
  2. Emote: every day schools see student distress lead to consequences ranging from under-performance to violence. As an educator, mentor, administrator and school co-founder, I have seen the progression of small, overlooked events that result in these more severe outcomes. Emote is looking to change that. Our team of educational, data and interaction experts have developed an application that will reduce behavior-related incidents such as truancy and violence while improving student performance and emotional health. By instantly and easily connecting parents, teachers and even the students themselves, we will get the most critical emotional information into the hands of those that can help at the moment its needed most
  3. Hookup: Hookup is a mobile friendly web app that provides an edgy and entertaining place for teens to anonymously learn about sex and sexuality from trusted sources. 
  4. Mindfull: Description TBA
We will be updating information regarding each of these products that were create this weekend shortly, but wanted to give a huge shout-out the the amazing teams, ideas, and networks that were formed this weekend. Please follow us at @swedu_sf on twitter for an events recap!


The Event:  We bring together a diverse group of people passionate about making a positive impact on education.  In 54 hours, participants share ideas, form teams, and turn ideas into realities. Startup Weekend EDU begins with open-mic 60-second pitches Friday night that result in the formation of small teams around the best, most viable concepts. Teams spend Saturday and Sunday focusing on customer development, validating their ideas and building prototypes with the help of experienced coaches. On Sunday, teams demo their education products and receive valuable feedback from a panel of expert judges.

The Theme: Groups will work together over 54 hours to create a tech tool addressing ed-tech innovation for the K-12 classroom. Theme ideas include but aren't limited to parent engagement, bullying, feedback structures, or curriculum instruction.

For a few additional ideas, we are working with The Google for Education Think Tank which has helped to identify three core challenges that the K-12 education space is currently experiencing. 

To set a bit of context, the Google for Education Think Tank charters strategic university and K-12 customers to further education technology through thought leadership and collaborating with Google and each other on new solutions. The mission of the Google in Education Think Tank is to inspire innovative approaches to learning, identify and share insights on learning models, and determine how technology can support them. Over the course of 2014, the think tank has engaged with 30 customers in the Think Tank representing a mix of CIOs, Curriculum Managers, and Educators from schools across the U.S. In the past 2 meetings held these customers have drawn on their experiences, challenges, and best practices implementing technology touching tens of thousands of students and educators. Through this process, Google Education identified three core challenges that the K-12 education space is currently experiencing and would love your feedback the weekend in hacking. 

Challenge 1: Learning Analytics Dashboard
Develop a user-friendly system that collects real-time assessment or feedback data that translates into actionable and personalized information for both educators and students: teachers and students currently do not have quick and easy access to tools that guide their own teaching and learning. While we have data on student achievement or performance, such as annual test scores, more immediate, real-time data and tools are also needed to inform instruction and is the missing arc in our feedback loop. For example, after a lesson in class educators might need to collect instant feedback from students to confirm their understanding of the material. Then, after collecting this feedback a teacher might want to have a dashboard recommend next steps or insights for future lessons or activities. Is there a way we can design dashboards that are meaningful to the teachers and the students to allow for better instructional strategies and guidance in learning within the classroom?  

2: Educator Professional Development
Solve for new teacher training with technological integration and changing what it means to be a teacher: the need for programs and support for teachers to become lifelong learners (not just students) is becoming increasingly important. Is there a way to develop a new model for training for the new generations of teachers that would change the culture of teaching and learning through virtual simulation for training, facilitate closer training ties between HE and K12, creating learner profiles of strengths and weaknesses, designing future classrooms, and enabling anytime anywhere learning.  How can we create a model of teacher training that inspires educators to be curious, passionate, energetic, humble, resourceful, and curators.  

Challenge 3:
Facilitating Personalization and Choice in Student Learning
Develop a learning model that maximizes student choice to demonstrate learning on their terms: Is there a way we can create a platform that consists of learner (student or teacher) created modules to accommodate a variety of learning formats and pacing, that connects to the real world, and operates on a structure of learning through play, passion, and purpose. Learners can collaborate with fellow students and teachers to guide and evaluate learning, where standards will be focused on skills and knowledge acquired that maps to learner’s talents and interests.


We believe that a wide range of diverse perspectives, backgrounds, passion, talents, technical knowledge and skills are needed to create ventures that have the highest potential for lasting impact.

We are looking for:

Youth Innovators: 9-12 grade bay area students interested in hacking, UX/UI design, business, social justice and collaborating on an unique solution to a challenge they’re facing

Teachers: Instructional leaders in the classroom working in schools- this category is essential to a successful SWEDU! This event cannot succeed unless we have people like you there! 

Educators: Community Organizers, District Administrators, Education Non-Profit Leaders and Professionals working in the school wrap-around services space

Champions: Individuals who will keep student voice and perspective on the top of their and the group’s mind- this could be a parent/relative, youth development professional or others who work closely with youth and are interested in collaborating with and supporting students on a team

Developers: Mobile App Developers (IOS, IOS SDK, Android) Programmers (JAVA, Objective C, CSS3, etc.) Web developers (front end and back end)

Designers: UX/UI designers (Adobe Suite Applications, Axure, iRise, Omnigraffle, etc.)

Entrepreneurs: Innovators, Thinkers, Business Strategists, Marketers, Finance Gurus, Project Managers, Philanthropists

Here's some of the things you get from attending:
+ A free .co domain name 
+ $2,000 of credit on Google App Engine 
+ $100 of AWS credit for hosting 
+ Awesome coaching by edtech industry leaders
+ Fun swag from Google
+ Lunch and dinner for the whole weekend (coffee, beverages and snacks will be provided during the weekend but please ensure a hearty breakfast!)
+ A network of new developer, designer & entrepreneur friends that are also excited about improving education 

+ Guaranteed interview spot for the winning team with Imagine K12!
+ Guaranteed interview spot for top 3 teams with 4.0 Schools Launch Program! 
+ 1 month free coworking space at Galvanize! 

+ An opportunity to meet with the whole Google Education Team at Google

See what it's all about

Learn More


Friday February 6th

6:30 pm
Arrive at the venue and get checked in

7:00 pm
Dinner / Networking
Share ideas, practice pitches, get to know fellow participants

7:20 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:30 pm
Google Education Challenge Presentation
Jordan Pedraza, Senior Program Manager of Google Education, will present a few challenges that they have spent the last year witnessing in the education landscape to "set the stage" for potential pitch ideas

7:50 pm
Pitching, Voting, and Forming Teams
Based upon the challenges presented, attendees will have the opportunity to optionally line up and pitch ideas. Attendees will then vote on the top ideas. Thereafter, teams start forming and discussing ideas based on the top voted pitches

9:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

10:00 pm
Social Hour (optional)
Please join us for further mingling with drinks at Galvanize!

Saturday February 7th

10:00 am
Begin Work
Teams formed and setting up workspace for the weekend. Please ensure a hearty breakfast beforehand (coffee and snacks will be provided)

12:00 pm
From 12:15-12:30PM, the Head of the gSchool @ Galvanize (Mike Tamir) will be scheduled to chat in an Q&A with participants!

1:00 pm
After-lunch check-in, status reports, call for help

2:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

6:30 pm

7:30 pm
After-dinner check-in, status reports, call for help

10:00 pm
Finished for the day. You may stay and work as late as the venue will allow

Sunday February 8th

10:00 am
Coaches will also arrive at this point in time. Final opportunity to ask questions. Please ensure a hearty breakfast before arriving! (coffee and snacks will be provided)

12:00 pm

12:30 pm
Coach Meetings
Coaches arrive… ASK QUESTIONS

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

4:00 pm

5:00 pm
Final Presentations

7:30 pm
Judging & Awards

8:30 pm
Wrap-Up and go home!


Matt Haney
Commissioner on the San Francisco Board of Education

Matt is a Commissioner on the San Francisco Board of Education, and helps determines policy for all public schools in San Francisco. Previously, he was the executive director of the University of California Student Association (UCSA) — the representative body for the over 250,000 students in the University of California system statewide.

Matt is the Director of Policy at Rebuild the Dream, where he leads policy advocacy for #cut50, a bipartisan initiative to cut the prison population in half in ten years, and #YesWeCode, an initiative to create a pipeline for 100,000 low opportunity youth to become the best coders, computer engineers and designers in the world. 

Matt is an Education Fellow and Adjunct Faculty Member at the Stanford, where he uses design thinking and human centered design to incubate new ideas in education relating to student voice and student engagement.

Matt has a BA from UC Berkeley, an MA from Stanford University School of Education,a JD from Stanford Law School with a focus on education law, and an LLM in Human Rights from National University of Ireland where he was a Senator George Mitchell Scholar.

Matt is a member of the Board of Directors for the Mission Economic Development Agency, Advisory Board for Music Mural and Arts Program, and a member of the Glide Legacy Committee.

Jason Ma
Author of Young Leaders 3.0 & Founder/CEO @ ThreeEQ

Jason L. Ma is author and founder of Young Leaders 3.0 and serves as founder, CEO, and chief mentor at ThreeEQ®, a premier private mentoring and business growth consulting firm. An international speaker, he addresses CEO summits and business and education events worldwide. Jason is a Forbes contributor, APEC CEO Summit delegate, Kairos Society mentor, Thiel Fellowship mentor, B20 Human Capital Taskforce member, Pacific Basin Economic Council member, and Anthony Robbins Platinum Partner. He has also been a Forbes Global CEO Conference delegate for eight years. He holds a BS degree in Industrial Engineering and Operations Research from UC Berkeley College of Engineering and attended graduate school at Santa Clara University Leavey School of Business. 

Jason’s commitment to contributing to his clients, communities, and book readers is surpassed only by his love for family as a father of two vivacious teenage daughters and husband to his kind and lovely wife. In his leisure, he enjoys celebrating with family and friends, reading, listening to audiobooks, diving into great food, tasting fine wine, staying fit, watching good films and musicals, vacationing with family in exotic places, and blasting hip hop with his teenage kids while driving on Saturday nights!

Event Judges

Rajiv Bhatia
VP of Product @ AltSchool

Raj Bhatia is a multidisciplinary leader with over 13 years of combined experience in product management, general management, consumer internet, and hardware+software engineering.

Raj is currently the VP of Product at AltSchool, where he is working to build out the technology, products, and processes employed by teachers, students, and parents to deliver a personalized education for every student in AltSchool's network of micro-schools.

Previous, Raj spent ~4 years at Zynga in product management roles on two major franchise games and as lead of the Central PM group, which advanced the state of product management by driving the identification and adoption of the top product opportunities across the company.

He holds an MBA from the MIT Sloan School of Management, an MS in Computer Engineering from the University of Texas at Austin, and a BS in Computer Engineering from the University of Illinois, Urbana-Champaign.

Jorge Calderon
Managing Director and Founder @ Impact Strategy Advisors

Jorge M. Calderon is a career entrepreneur, management consultant, venture investment professional and educator.  He founded Impact Strategy Advisors (ISA), a premier impact management and investment consulting firm where he currently serves as the Managing Director.  Jorge’s practice helps capital sources and operating companies transform intentional social purpose into economic and positive impact value.  Mr. Calderon has broad expertise in a variety of social themes, including education, youth development, economic development, regional entrepreneurship, diversity, job creation, poverty alleviation, food and well being, technology for change and the field of impact investing.   Through ISA’s initiative, the Impact Field Institute, Jorge has created an open source of best practices collectively called the Social Blueprint Toolkit, as well as programming to advance the field of transformational impact.  Mr. Calderon has authored several industry best practices including the Social Venture Design Framework (the “Impact Canvas”), the Impact Optimization Quad, the Impact DNA Assessment and the Social Lean Method.

Mr. Calderon lives in the Bay Area and is deeply engaged in a variety of other civic organizations.  He is a University of Michigan graduate and received his MBA from the Kellogg School of Management at Northwestern University.

Stacey Wang
Director of Personalized Learning @ Oakland Unified School District

Stacey Wang is the director of personalized learning for Oakland Unified School District, collaborating with school leaders, teachers, parents, students and the broader community to transform schools to a personalized learning model. Previously, she was a manager at Monitor Deloitte in their strategy consulting practice, focused on helping Fortune 100 companies and higher education institutions solve complex strategic growth, innovation and large-scale organizational transformation issues. Stacey’s interest in education was sparked when she helped a San Francisco nonprofit school develop a 10-year growth plan. She then joined the board of trustees for Leadership High School and became an Education Pioneer Fellow for Oakland Unified. Stacey earned an M.B.A. at Columbia Business School with a focus on social entrepreneurship and nonprofit management and a bachelor's degree from University of California, Berkeley.

Lewis Leiboh
Partner Development Manager, Google Play For Education @ Google

Lewis Leiboh has spent the past decade leading educational technology teams and programs, combining his experience as an engineer, a startup entrepreneur, and a middle school math teacher.

At Google, Lewis works on the Google Play for Education team, partnering with the vibrant educational technology community to support them in reaching and impacting teachers and students.

Before joining Google, Lewis headed up Teach For America's national team focused on educational technology and data systems initiatives. He spent ten years with Teach For America, including as a 7th and 8th grade math teacher in Phoenix, AZ.  Prior to TFA, Lewis helped launch and manage wireless start-up software firm Lobby7, provider of a next generation multimodal application platform for mobile operators. He holds a Bachelor of Science in Computer Science and Engineering from MIT, and a Master of Education from Arizona State University. 

Lewis believes technology can play an important role in the incredibly hard work to improve academic achievement and put students on a different life path.

Coaches and Mentors

Carlos González de Villaumbrosia
CEO @ Product School

Carlos has 7 years of experience building teams and digital products in Europe, Latin America and the US. Carlos González de Villaumbrosia is Co-founder and CEO of Product School, an Education Company that teaches Product Management in San Francisco.

Carlos was Co-founder and CEO of Floqq (invested by 500Startups), the biggest marketplace for online video courses in Latin America. Carlos oversaw all engineering, design and marketing efforts including branding, product development, demand and supply generation, media and community relations, fundraising and international expansion.

He is a three time company Co-founder, including NetDay, the world's first Open Innovation Platform in Schools and Universities, devoted to inspire and connect young talented people with thought leaders. Fundación Banesto named Carlos as one of the top 10 best young entrepreneurs in Spain in 2010.

Vishal Shah
Director of Information @ Summit Public Schools

Summit Public Schools is a CMO based in the Bay Area and Washington that specializes in providing a personalized learning experience for its students.  Vishal is part of Summit's Information team, which manages the organization's content and information systems.  Much of his work involves visualizing and presenting data to teachers, school leaders, and network leadership.  He started his career teaching 8th grade math in New York City through Teach for America and has had wonderful stints at Cambridge Associates, the HOPE program, and the Bridgespan Group before ending up at Summit. He holds a BA in Economics from the University of Michigan, an MS in Teaching from Pace University, and an MBA from UC Berkeley-Haas. He is also a Broad Resident, Class of 2016.

Theresa Chen
Assessment Systems Manager @ KIPP Foundation

Theresa Chen currently works at the KIPP Foundation as the Common Core Assessment Manager. Prior to KIPP, she worked with Room to Read, a San Francisco-based organization supporting literacy and girls' education in developing countries in Asia and Africa, where she supported global research, monitoring and evaluation. Before moving into education, Theresa managed a portfolio of microfinance research projects on behalf of the Centre for Micro Finance in India, and spent three years as an analyst with the United States Government Accountability Office.

Farah Dilber
Director of Program Strategy @ Rocketship

Farah is the Director of Program Strategy at Rocketship Education, an elementary CMO with schools in the Bay Area, Milwaukee and Nashville. In this role, Farah leads strategic planning, model design and process improvement initiatives across the organization. Before moving into this role, Farah previously led the literacy, math and school model innovation teams at Rocketship. Farah began her career in education as a Teach For America corps member in Houston and previously held positions at Teach For America and UPenn's Operation Public Education before coming to Rocketship almost four years ago.

Gee Kin Chou
Co-Founder of The Boombox Collaboratory & Former CTO @ Oakland Unified School District

Gee Kin Chou is the co-founder of The Boombox Collaboratory, a non-profit that enables Americans to use their personal contacts to help high school students broaden their career horizons. He is also an educational technology consultant who helps both technology companies design and market products and services for education, and school systems to exploit technology to improve student achievement and increase operational efficiency.

He serves on the Advisory Board of several edtech startups, and is a contributing writer for He was formerly the CTO of Oakland Unified School District and has also served as the interim CTO of Pasadena Unified School District. 
Gee Kin has worked in education since 2003 when he co-founded ViKiwi, a consulting firm that applied business best practices to reform education, and has helped more than a dozen large, urban school districts across the US evaluate, purchase and implement technology to improve student achievement and increase organizational efficiency. 

Greg Bybee
Director of Product @ NovoEd

Greg Bybee is an avid education technologist and current Director of Product at NovoEd, where he helps the team design, build, and market effective and engaging products for students and partners. He currently advises a number of edtech startups, and well as software vendors and investors looking to enter the education space. Before NovoEd, Greg was a Fellow with NewSchools Venture Fund and launched product management at Coursera.

Kate Whiting
CEO @ Educents

Kate is the co-founder and CEO of Educents, the first and only deal marketplace for affordable, high quality educational resources. Although she began her career in education marketing 10 years ago, her entrepreneurial spirit eventually led her to co-found Educents in 2013. The mission behind Educents is to provide teachers, parents and homeschoolers with access to affordable, high quality educational resources. In just one year, Educents has saved educators over $13 million and is used in over 73 different countries (and growing). Educents is part of the ImagineK12 accelerator, and has received an undisclosed amount of funding to help reach more educators with their platform.

Karen Lien
Director @ Imagine K12

Karen Lien is a partner at Imagine K12, an edtech-focused startup incubator in Palo Alto, and has worked closely with over 50 startups whose products are now used by millions of students and teachers. Before joining the team at Imagine K12, Karen worked with top colleges across the country as the Director of College Relations at QuestBridge, a non-profit organization that connects talented low-income high school students with college admission and financial aid. Prior to QuestBridge, she taught high school chemistry. Karen has a B.S. in astronomy and physics from Yale University and an M.S. in astronomy from UCLA.

Kristina Lawyer
Content Manager @ Goalbook

Kristina currently works as the Content Manager Goalbook and is an experienced Startup Weekend Organizer. She is passionate about education equity and providing all students with access to high quality education. She is also a dedicated educator with over eight years of experience working with teachers and students in K-12 schools across the country as a teacher, a Fulbright Scholar, and researcher at Stanford University. 

Tim Anderson
Partnerships @ Google Play for Education

Tim Anderson is passionate about educational equality and technology in the classroom.  At Google, Tim works on Play for Education and heads up international business development, special education initiatives, and Android app curation.  He is a 2009 Teach for America Corps member and taught middle school English in Denver, Colorado.  Tim has Bachelors degrees in Business and Journalism from the University of Georgia and a Masters degree in Curriculum and Instruction from the University of Colorado.

Michael Staton
Partner @ Learn Capital

Michael Staton is a Partner at Learn Capital, where he has helped lead investments into Coursera, Minerva, BrightBytes, AltSchool and Brilliant. He is the founder and former CEO of Uversity, the pioneer of Social Enrollment Management technology in Higher Education. For Uversity, Michael secured the first venture investment from the Gates Foundation’s US Programs into a private company. Because of his years as a public school teacher and his intuitive understanding of K12 education, Michael served as a Venture Partner and Community Advisor to NewSchools Venture Fund’s Seed Fund, now Reach Capital. Outside of investing, he has had early roles, befriended and advised many EdTech companies, including Dev Bootcamp and Goalbook. Michael was declared a top one hundred innovator by the Chronicle of Higher Education, and he is on the advisory board of SxSWEDU and the Higher Education Working Group of the American Enterprise Institute.

Amy Lin
CEO @ Blendspace

Amy Lin is the CEO and co-founder of Blendspace (backed by Imagine K12 and NewSchools Venture Fund). Blendspace was acquired by TES Global in 2014 where Amy is currently driving product development across various products and continuously creating something people want. She is passionate about building delightful experiences for the classroom. Amy graduated with a BS and MS in Computer Science from the University of Southern California where her love for education ignited via teaching girls in STEM. Prior to starting Blendspace, she spent 3 years designing and building Microsoft Excel. She also holds 7 patents.

Adam Frey

Adam Frey is CEO of TES USA. Adam co-founded Wikispaces in 2005, growing the company into an educational technology platform serving over 15M users without raising institutional funding before it was acquired by TES in 2014. Adam co-authored How to Succeed in Ed-Tech in 2012, a distillation of the Wikispaces team’s approach to running a sustainable and impactful business that serves the education community. Adam holds a BS in Computer Science with Honors from Monash University and an MBA (Beta Gamma Sigma) from Columbia Business School.  

Event Sponsors, and Partners

The Startup Weekend EDU San Francisco team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.




Organizing Team

Techstars Startup Weekend San Francisco is 100% led by volunteer community leaders.
Learn how to get involved here

  • Kevin
  • Wendy
  • Victoria
  • Lacy
  • Tobby
  • Stephen
  • Andrew
  • Ngan
  • Jeffery


Mandela Schumacher-Hodge Dixon
Kapor Capital Founding Portfolio Services Director | Forbes 30 Under 30 | TEDx Presenter

Mandela is a passionate go-getter, leader by example, and champion of big dreams backed by massive action. She is committed to doing work that fosters a social good, and is excited by the power of entrepreneurship, technology, and community-building to be a catalyst for personal transformation, societal development, and global improvement.

Experience: Founding Portfolio Services Director at Kapor Capital | Forbes Contributing Author | Global Director of Education Entrepreneurship Organization | Tech Startup Founder | Public Speaker | Blogger | Educator

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