Startup Weekend Santa Barbara #6

    Friday, November 9 - 11, 2018

  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Sponsors
  7. Organizing Team
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Startup Weekend Santa Barbara #6

Friday, November 9 - 11, 2018

Friday, November 9 - 11, 2018
Event starts at 6:00 pm

THE SANDBOX Santa Barbara
414 Olive Street
Santa Barbara , CA 93101

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Let's Build Some Startups SANTA BARBARA!

Do you have an idea you'd like to pursue or a problem you'd like to solve but don't know where to start or who to start with?

Techstars Startup Weekend is the place to look for a team, create a prototype of your idea, validate your business idea, and receive feedback from experienced entrepreneurs, all in one weekend.

What do you need to bring?

Lots of energy! You'll pitch your own idea or listen to others, then vote on the most interesting ideas and form teams with diverse skill sets. You can come with friends, but you’ll get the full experience if you participate in separate teams. Remember, it’s all about the team.

Your idea should be something you have not previously worked on. The idea you pitch and the problem you set out to solve can span social, educational, financial, environmental, or other issues. Over the course of the weekend you'll be challenged to create a prototype of your MVP, or minimum viable product, that fits the needs of your target customer. You'll get feedback, iterate, and likely pivot your approach entirely! Important: You cannot have worked previously on your idea.

Techstars Startup Weekend is a full weekend long experience. Your ticket includes:
  • 7 full (and delicious) meals over the course of the weekend
  • Benefits and discounts from our global partners
  • One-on-one time with amazing mentors
  • A new network of developers, designers, and entrepreneurs eager, like you, to change the world.
  • All the internet and coffee you can consume.

Watch the video below to see what you can expect, and if you’re feeling inspired click on the “Buy Ticket” button now!

We are also hosting an information session and happy hour at THE SANDBOX on October 25th.  Check it out here:

Still have questions, feel free to reach us at “”.

Don’t wait any longer and join the Techstars Startup Weekend movement!

No talk, all action!

See what it's all about

Learn More


Friday November 9th

6:00 pm
Arrive at the venue and get checked in

6:30 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

7:20 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:30 pm
Pitches Start
Optionally line up to give your pitch

9:00 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas

10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday November 10th

9:00 am
Arrive, simple breakfast & coffee

9:30 am
Begin Work
Teams formed and setting up workspace for the weekend

12:00 pm

1:00 pm
After-lunch check-in, status reports, call for help

2:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

6:30 pm

7:30 pm
After-dinner check-in, status reports, call for help

10:00 pm
Finished for the day. You may stay and work as late as the venue will allow

Sunday November 11th

9:00 am
Arrive, simple breakfast & coffee

10:00 am
Coaches arrive. Final opportunity to ask questions

12:00 pm

12:30 pm
Coach Meetings
Coaches arrive… ASK QUESTIONS

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

5:00 pm

6:00 pm
Final Presentations

7:30 pm
Judging & Awards

8:30 pm

10:00 pm
Go Home!


Andreas Forsland
Founder and CEO at Smartstones

Swipe to speak. I'm the founder of Smartstones, and we've created breakthrough technology that enables millions of people who cannot talk, to speak with a simple tap or swipe on their mobile or our sensory gesture recognition device.

Learn more about

* * * *

Andreas conceived and built a best-in-class brand experience group, from 5 people to 45 people, in less than 3 years, focused turning Citrix SaaS products into world class brands. The team focused on the end-to-end experience from Activation/Awareness to Shopping/Ownership Experience as well as market innovation and brand management.

Prior to Citrix, Andreas was focused on design, innovation, customer experience strategy and driving change as a global design management leader across 3 continents; Europe, North America and South America.

He contributed to and facilitated global innovation, brand and communication initiatives and holistic customer experience initiatives under the leadership of Stefano Marzano, CEO at Philips Design/CDO Royal Philips Electronics - the 500+ multinational design division of Royal Philips Electronics.

Before Philips, Andreas inspired and led similar programs for Porsche Cars, Progressive Insurance, Trek Bicycles, AT&T, Coca-Cola, United Nations, IBM, Bank of America, ING and others. 

Leading large and small cross-functional and globally distributed teams that have disrupted markets, created new markets and positions, and generated new and incremental value and significant jumps in brand value.

Andreas' deep love of systemic design thinking, culture, vision and an insatiable drive to make a difference paired with a balanced business sense and broad perspective is what sets him apart from the rest. He understands, prescribes and executes the necessary things to transform good design organizations into great ones.

Event Judges

Karla Mora
Founder & Managing Partner

Founder and Managing Partner of Alante Capital, a venture fund investing in innovative companies that radically improve economic, environmental and social sustainability across the textile and apparel industry. 
Previously, Karla was Investment Director at VilCap Investments, and Lead Facilitator at Village Capital working to support FinTech and HealthTech startups strengthen their models and prepare for investment. She has a Master's in Development Economics from the University of Rome and Certificate of Financial Management from Cornell University. 

Susan Block
CEO and Strategic Advisor

Susan Block has founded three firms, one of which she took public and sold for $290 million.  She was also an investment banker in mergers and acquisitions and IPO's for many years at a large investment bank.  Furthermore, her boutique investment banking firm, has coached investor presentations and entrepreneurs for over 20 years working closely with venture capitalists and other investors, and has served as a Judge for numerous investor presentation competitions across United States.

Luca Foschini
Cofounder, Chief Data Scientist at Evidation Health

I develop technology to improve people's health.

Coaches and Mentors

Ken Sterling
Chief Learning Officer, BigSpeak

Ken is the Executive Vice President and Chief Learning Officer at BigSpeak. Ken’s main focus is marketing and partnering with our Fortune 1000 clients to create specialized consulting programs with effective leadership development objectives. 

n’s background includes working with KPMG as a technology and management consultant, co-founding a technology company (cloud computing), co-founding an international, vertically integrated manufacturing company and working as Executive Vice President at a boutique asset management firm charged with operating real estate and hospitality assets. Ken most recently was responsible for managing a team and real estate portfolio exceeding $300 million.
Ken holds a Ph.D. in Organizational Leadership from the University of California, an M.B.A. from Babson College and he earned his , B.A. in Communication and Applied Psychology from the University of California. 

Mary Anne Masterson
Principal, Masterson Strategy

I work with senior executives, leading design firms, and founders to bridge design innovation and business strategy to find growth opportunities. 

I've led product and strategy initiatives for companies like Microsoft, SK Telecom, Intel and Jarden, and I've worked with leading design and innovation firms, including Frog Design, Adaptive Path, and Intentional Futures. 

I've spent my career seeking that sweet spot between smart strategy and brilliant design - connecting the dots between product development, user experience, strategy and leadership.

Recent focus areas include: virtual and augmented reality, mobile gaming, wearables, the future of education, and the Internet of Things.

Sean Malarkey
Entreprenuer | Author | Podcaster | Online Marketing Professional

I am passionate about marketing and helping individuals better understand how to market themselves online using social media and specifically Twitter to build their brands and businesses. 

I Help Entrepreneurs and Big Brands:

I help individuals, small companies, and big brands better understand the power of Twitter, and how to maximize it to generate leads, sales, clients, press, and traffic to their websites. 

How I Help Entrepreneurs and Big Brands:

I conduct strategy sessions with clients and show case studies on how powerful Twitter and social media really are. I work via group coaching or one-on-one training to help my clients best achieve their Twitter goals.

Lisa Horner
VP Marketing at AppFolio, Inc.

Creative marketing leader with a track record of building great teams that deliver exceptional business results. Currently I work at AppFolio, Inc. where we bring market leading products to customers who need them to run their businesses. My marketing passions include: building well loved brands through marketing that feels like service, the tech that enables customer engagement, acquisition and growth, plus the insights that marketers need to make smart decisions for the business.

I'm a marketer that comes from both tech and services roots, and I thrive in the digital and customer centric world that is marketing today.

Aleqwel Mendoza
President at GoNative unltd, GoNative Films, GoNative Media

Mendoza has been producing, directing, and designing all forms of media since 1986. He was publisher of Home & Office Magazine, Senior Designer of Inside Design Communications and art director of the San Francisco Nose magazine. In 1990 he co- founded Tarzan Studios ("Electronic Jungle") one of San Francisco's first multimedia companies located in what is now coined "multimedia gulch". At Tarzan Studios Aleqwel developed a production methodology that attracted some of the most talented writer's, artist, scientist and technicians in the bay area. By 1994 Tarzan Studios had received several awards in the field of interactive design and digital media. Tarzan Studios also was headquarters for The Bay Area Virtual Reality Group, VRG members were made up of the early pioneers of the digital age and founding fathers of the internet. After several years of content development and information design Mendoza Has return to his hometown of Santa Barbara and to his Native American (Chumash) heritage where he is a active tribal member, artist and traditional Chumash dancer. In the latter half of the 1990's, Mendoza participated in numerous educational initiatives, including co-planning and directing the California Indian Youth Cultural Immersion program – which is still operating – for the Viejas Band of the Kumeyaay Nation.

Mike Panesis
Executive Director, Center for Entrepreneurship at California Lutheran University

Entrepreneur, educator, angel investor and business executive with roots in information technology. Experience in a broad range of disciplines (software engineering, operations, product management, corporate and business development) and industries (software, automotive, financial services, information services, semiconductor, consumer goods manufacturing). Particular strengths include being a "first" COO, CIO or CTO, and realizing value from information technology investments.

Specialties: Startups, Early Stage Investing, Entrepreneurship in Higher Education, Business & IT Executive, Emerging Technologies, Corporate Development, Strategy, Business Development, Project Management, Turnarounds

Nathalie Gensac
Founder of Media4Good (M4G) and Youth Interactive.

Social entrepreneur Natalie Gensac founded Media4Good Inc in 2005. Gensac's core focus is to use media for transparency and support the two groups essential to social and economic advancement in our world today: women and children

Bridging the opportunity divide has been at the heart of Media4Good’s efforts since our organization founded Youth Interactive in 2008. Youth Interactive Santa Barbara is an after-school entrepreneurial center serving after school - TEA – Technology, Entrepreneurship & Arts. 

Kevin Parent
Inventor and Entrepreneur

Kevin is an inventor and an entrepreneur. His lifelong passion for "storytelling with technology" began at MIT while studying Physics and working in the Media Lab. His passion continued through a decade at Walt Disney Imagineering designing theme park attractions. Kevin founded and ran a series of companies including The Wheel ThingOblong Industries, and most recently Conduce.  Along the way, Kevin received patents on a number of inventions.  Kevin now lives the dream in Santa Barbara and works as a consultant to various industries.

Brian Fox
Co-Founder, Orchid Labs

1st Employee, FSF -- Authored Bash Shell, TeXinfo, GNU Finger
1st Online Banking -- Wells Fargo
1st Web Programming language -- Meta-HTML,
Founder/CTO SupplySolution
Technology Creator/CTO Roaming Messenger (rmsg.ob)
Founder/Technologist Retail Inkjet Solutions, Inc.
Founder/Technologist and Consulting Architect, The Okori Group, LLC
Founder/CEO, Opus Logica, Inc.
Founder/CTO, Orchid Labs, Inc.

Specialties: technology architecture, software design, modularization, productization.

Greg Monterrosa
Founder-Community Manager at Hub101

My passions lie in two distinct areas: tacos and startups. 

I am the Community Manager and one of the founders of Hub101, a startup incubator and coworking space located in Westlake Village, California with a mission of encouraging businesses to “create, launch, grow.” 

As a Startup Weekend global mentor and organizer, I was able to interact with and learn from the innovative minds behind startups worldwide. 

In 2011, the Pacific Coast Business Times selected me as one of the top 40 up-and-coming business leaders in the tri-county area.

In 2015, I mentored over 100 different startups in France and London. 

In 2016, I received a 40 Under 40 award from the Greater Conejo Valley Chamber of Commerce as well as Congressional recognition of my efforts in supporting our local startup community. 

In 2017, I joined the City of Thousand Oaks Business Roundtable. I am also a speaker and Cofounder of one of the nation's leading business formations company,

Mike Pugh
Management Consultant, Candor Coach

Mike Pugh leads the MARKETECT team. He has a passion for working with CEOs, leadership teams, Boards, and investors to drive growth through change, including facilitation, reoganization, and M&A. As VP of Marketing and revenue owner of the flagship product line at j2 Global (JCOM)—a cloud services and digital media company—Mike was a key player in the company’s growth to over $600M in revenue, $250M in profit, and a $3B market cap. He led a team of 50 marketers driving organic growth and worked on dozens of M&A diligence processes and integrations. Mike now works with company management, consulting organizations, Private Equity firms, M&A teams, Boards, and investors.

Kevin Claiborne
Founder at 413 Ways, LLC

Passionate about education, art, photography, entrepreneurship, and activism.

Helena McGahagan
Mobile Software Engineer at iTMP Technology, Inc (Digifit)

Coming Soon!

Brian Bargiel
Chief Simplifier at This Side UP Global

Chief Simplifier at This Side UP Global

Isabelle Sato
President of Entrepreneurs Association

Isabelle is the president of the Entrepreneurs Association at UCSB and founder of the Innovation Council. She participated in Startup Weekend 2017 and won first place with her team Orisun. They then went on to participate in NVC fair at UCSB.

Dillon Kearns
Agile and Elm Consultant

Dillon helps teams iterate faster on their Web frontends by using Elm. As a consultant, Dillon introduced Elm at a Fortune 10 company and trained several teams to adopt it as their primary front-end framework. He leverages his background in organizational change to help teams build learning cultures and continuously improve. His philosophy is that "if it's broken, your compiler should be the first to tell you." In his free time, he loves backpacking and playing the piano.

Sky Gilbar
Creative Director, Experience Designer, Social Innovation Strategist

Sky Gilbar is a freelance creative director, experience designer, and social innovation strategist based in Santa Barbara, California. Sky works with brands and organizations that empower others to do good through the creative use of technology, experience, design, and storytelling.

Event Sponsors, and Partners

The Startup Weekend Santa Barbara #6 team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.



Organizing Team

Techstars Startup Weekend Santa Barbara is 100% led by volunteer community leaders.
Learn how to get involved here

  • Mark
  • Darin
  • Diana
  • Kyle
  • Jeff
  • Terry
  • Max

Event Blog

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