Startup Weekend Redesign Seattle

    Friday, March 21 - 23, 2014

  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Sponsors
  7. Organizing Team
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Startup Weekend Redesign Seattle

Friday, March 21 - 23, 2014

Friday, March 21 - 23, 2014
Event starts at 6:30 pm

500 Yale Ave N
Seattle, WA 98109

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Weekend Redesign Seattle is an opportunity for anyone interested in design & design-thinking's impact on entrepreneurship!

Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding startups and launching successful ventures. It is the largest community of passionate entrepreneurs, with events in over 100 countries and 580 cities around the world.

The non-profit organization is headquartered in Seattle, Washington but Startup Weekend organizers and facilitators can be found in over 200 cities around the world. From Mongolia to South Africa to London to Brazil, people around the globe are coming together for weekend long workshops to pitch ideas, form teams, and start companies!

All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54 hour frenzy of business model creation, coding, designing, and market validation. The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback.

Whether entrepreneurs found companies, find a cofounder, meet someone new, or learn a skill far outside their usual 9-to-5, everyone is guaranteed to leave the event better prepared to navigate the chaotic but fun world of startups. If you want to put yourself in the shoes of an entrepreneur, register now for the best weekend of your life!

See what it's all about

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Friday March 21st

6:30 pm
Arrive at the venue and get checked in

7:00 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

7:20 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:30 pm
Pitches Start
Optionally line up to give your pitch

9:00 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas

10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday March 22nd

9:00 am
Arrive, simple breakfast & coffee

9:30 am
Begin Work
Teams formed and setting up workspace for the weekend

12:00 pm

1:00 pm
After-lunch check-in, status reports, call for help

2:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

6:30 pm

7:30 pm
After-dinner check-in, status reports, call for help

10:00 pm
Finished for the day. You may stay and work as late as the venue will allow

Sunday March 23rd

9:00 am
Arrive, simple breakfast & coffee

10:00 am
Coaches arrive. Final opportunity to ask questions

12:00 pm

12:30 pm
Coach Meetings
Coaches arrive… ASK QUESTIONS

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

4:00 pm

5:00 pm
Final Presentations

7:30 pm
Judging & Awards

8:30 pm

9:00 pm
Go Home!


Donald DeSantis

Josh Kornfeld
Founder and Principal at Tactile (formerly General Assembly)

After working at design consultancies and OEM start–ups, Josh went solo, focusing on consumer technology, games, and medical products. In 1999, he founded Tactile. With clients that include Tektronix, Fluke, Milwaukee, General Electric, Panasonic, and Genie Lifts, Josh and his new team welcomed the opportunity to design and develop innovative equipment and devices. Under Josh’s leadership, Tactile has grown, expanding its skill set to accommodate increasingly diverse clients that provide medical, consumer medical, and “greater good” products and services. Josh continues to guide his team in designing unique products that will have a lasting impact on both clients and consumers.

Event Judges

Matt Shobe
Entrepreneur, Product & User Experience Expert

Matt is a serial entrepreneur, parallel user experience designer, general aviation pilot, one-time model rocket builder, and sponsor of the HCDE Shobe Prize at The University of Washington. Currently a designer at AngelList, Matt graduated from University of Washington's HCDE program in 1996, and in addition to co-founding three startups in Chicago (including a co-founding and Chief Design Officer of FeedBurner) he has worked at BigDoor (Chief Design Officer), Google, Microsoft, and Accenture. He's currently messing with drones in his spare time.

Ed Nevraumont

Edward Nevraumont is Chief Marketing Officer of A Place for Mom, where he oversees marketing and the company’s overall business strategy. Before joining A Place for Mom, Nevraumont was Vice President, Customer Loyalty & Database Marketing at Expedia, the world’s largest travel company. Previously, he was at McKinsey & Company, a global management consulting firm, where he specialized in operations, marketing, and strategy. Nevraumont holds an MBA from The Wharton School of the University of Pennsylvania. He also earned both a master’s degree in industrial relations and a Bachelor of Science in Physics from Queen’s University in Canada.

Brad Bouse
Entrepreneur and Designer

Brad Bouse went to film schooI and somehow ended up working at startups. As an early employee, he designed and coded the family tree interface for Geni and the desktop app for Yammer. With Amaranth Borsuk, he wrote the software for Between Page and Screen, a digital popup book of poetry that was written up in Wired, The Economist, and even American Scientist. When he's not looking for funny cat GIFs, he advises and invests in early stage startups. He's currently at work on an interactive installation funded, in part, by The Smithsonian.

Vince Ball
Creative Director, Nytec

Vince was appointed to architect and lead the expansion into a new business venture for Nytec, he is the driving force behind launching Nytec Studios.

From designing the world class 20,000 sq ft facility to hiring the best talent, he is driving the vision and business strategy rollout. Studios focuses on end-to-end product design and development from Startups to Fortune 100 companies. They deliver world class hardware, software and service integrated product experiences.

As Creative Director, Vince leverages his innate ability to combine business savvy with two decades of design expertise honed while being the design manager for Microsoft Surface. He assures projects deliver to the vision and brand of Nytec's partners while delighting their customers with intuitive products.

Vince manages all aspects of the front-end process defining and realizing the product experience. Through his interdisciplinary team he delivers insightful research, thoughtful design and innovative solutions that drive awards from industry experts and highly praised reviews from the target consumer.

With over 21 patents spanning physical and digital design interaction and utility, Vince delivers innovative and elegant integrated hardware and software experiences with a passion and intrinsic ability to deliver maintain and align to brand principles.

Strath Shepard
Creative Director, Nordstrom

A Northwest native, Strath Shepard worked as a graphic designer and art director in New York for Visionaire, V Magazine, Martha Stewart, and the American Museum of Natural History for almost ten years before returning to Seattle in 2008 and launching his own studio and magazine, Pacific Standard. He is currently a creative director at Nordstrom.

Coaches and Mentors

Mike Lemmon
UX Expert - Artefact

Mike’s background blends industrial design and user experience. Prior to Artefact, he worked as a product and UX consultant in Seattle, and spent eight years in Portland working as a Creative Director and Interaction Designer at Ziba Design. He also spent time at Intel’s User-Centered Design Group. He holds a Bachelor of Science in Industrial Design from Western Washington University and has worked natively in technology, beginning at various dot-coms and design agencies creating products, web applications, and motion graphics.

Paige Pauli
UX Designer - Simply Measured

Paige Pauli is a UX/UI designer and front-end developer at Simply Measured where she designs both customer-facing and in-house software. In addition to Simply Measured, she teaches UX design and front-end development to high school students at Seattle Academy every morning. Prior to joining the Simply Measured team, Paige worked for zulily and consulted for various Seattle startups, including RelocationOnline, QThru, Evri, Ador (with Design Commission), and Founder's Co-op. Paige is an instructor for the Seattle chapter of Girl Develop It, serves as a member on the Seattle Academy Alumni Board, and serves on the Board of Directors for Thrive Through Cancer, providing support for the young adult cancer community in Seattle. She lives on Queen Anne Hill with her husband, renovating their 1910 fixer-upper. In her spare time, she enjoys hand-lettering, dancing, and posting way too many photos of her cat on Instagram.

Gregor Schmidt
Creative Technologist

Gregor is the Co-Founder and Digital Barista at ESPRESSO, a highly caffeinated global digital media agency based in Seattle. ESPRESSO specializes in providing small to mid-size businesses and emerging technologies and startups across the US, Europe and Asia with the digital media impact usually reserved for bigger brands.  He is also a managing partner at digital agency S5i in Seattle, and a co-founder of The Cyber Twins.
Gregor has been a digital innovator and disruptor for over 25 years. After earning degrees in visual communication and marketing in California he moved to Seattle in 1990, and has been involved in a number of startups, creative and advertising agencies, and digital media firms. His passion and focus is to help brands to rise above the digital noise.
In addition Gregor is a consultant on digital media innovation and adaptive design, software development and usability, and information architecture for companies including Amazon, Adobe Systems, Google and Microsoft. Considered a digital disruption innovator he is also a frequent speaker at industry and digital media events and regularly contributes to leading industry blogs and publications.
Born in Germany, Gregor has lived in Switzerland, Italy, England, Canada and the US. He is married to renowned Japanese photographer and designer Hiroko “Coco” Saita. The couple and their two cats Goma and Pixel live in Pioneer Square and are very active in their neighborhood as well as the Seattle arts community. He plans to continue having way too much fun in the digital world, preferably without killing himself.

Philip Kimmey
Co-Founder & Director of Software Development -

Since co-founding Rover at Startup Weekend in 2011, Phil has taken the company from the seeds of an idea to the leading online dog boarding marketplace. Phil became immersed in the world of software at an early age and is currently taking a leave of absence from Washington University in St. Louis to lead the engineering team. For Phil, the most exciting part about working on Rover is combining his love of dogs with his passion for startups and "getting stuff done".

Olen Ronnin
UX Expert - Artefact

Olen is the perfect combination of designer and technologist and believes great products also require their perfect combination. Being Artefact’s longest standing designer, he’s been involved in almost all of Artefact's award-winning products in photography, medical information systems, and re-imagining the printer of the future.

Carter Rabasa
Developer Evangelist Manager @Twilio

Carter Rabasa has been coding since he was 14 and has built web software using a variety of tools, including PHP, J2EE, Rails & Node. He is currently a Developer Evangelist for Twilio and helps developers build powerful communications applications. In his spare time, he is the founder of the CascadiaJS conference, Vancouver Dev Week, Sports Hack Day and helps to organize the SeattleJS and Seattle Mobile Web Apps meetups. He is also the founder of DevLocal, a coworking space for developers in Fremont.

Alec Matias
CEO, Pawzii

Alec co-founded Pawzii after learning how animal shelters and humane societies were operating their facilities with antiquated software. He's led development teams at Zillow, NFL, and NBC Universal.

Event Sponsors, and Partners

The Startup Weekend Redesign Seattle team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.



Organizing Team

Techstars Startup Weekend Seattle is 100% led by volunteer community leaders.
Learn how to get involved here

  • Ewelina
  • Stephan
  • Elizabeth
  • Chris
  • Chris
    De La Fuente
  • Tori (Victoria)
  • Skyler
  • Joe
  • Seijen


Donald DeSantis
Cofounder & Chief Product Officer of Hightower

Donald is cofounder and Chief Product Officer at Hightower, a real estate technology company backed by Bessemer Venture Partners and Thrive Capital. Prior to Hightower he cofounded LIFFFT, a boutique consultancy helping companies including Nordstrom, Microsoft, and REI create new products and foster internal innovation. He began his career in music, opening a Seattle-based recording studio where he helped Macklemore produce his early music. His past also includes stints as a bike mechanic, a pizza delivery guy, a snowboard instructor, a real estate broker, and a camp counselor. 

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