Startup Weekend Seattle Women

    Friday, September 19 - 21, 2014

  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Sponsors
  7. Organizing Team
  8. Blog
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Startup Weekend Seattle Women

Friday, September 19 - 21, 2014

Friday, September 19 - 21, 2014
Event starts at 6:00 pm

Nytec Product Innovation Center
416 6th Street South
Kirkland, WA 98033

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Startup Weekend Seattle Women's Edition 2014

Ever wondered what it takes to be an entrepreneur? The professional and personal challenges, the high and lows, the failures and the success?

Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding startups and launching successful ventures. It is the largest community of passionate entrepreneurs with over 1800 past events in 120 countries around the world in 2014. The non-profit organization is headquartered in Seattle, Washington but Startup Weekend organizers and facilitators can be found in over 200 cities around the world. From Mongolia to South Africa to London to Brazil, people around the globe are coming together for weekend long workshops to pitch ideas, form teams, and start companies.

All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54 hour frenzy of business model creation, coding, designing, and market validation. The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback. Whether entrepreneurs found companies, find a cofounder, meet someone new, or learn a skill far outside their usual 9-to-5, everyone is guaranteed to leave the event better prepared to navigate the chaotic but fun world of startups. If you want to put yourself in the shoes of an entrepreneur, register now for the best weekend of your life!

Ready to be part of something big?
Join us: we’re assembling 100 of the most talented entrepreneurial-minded women (and men) for a very special edition of Startup Weekend on September 19-21, 2014. We provide the working space, brain fuel, food, mentors, new friends, and inspiring speakers and judges. You supply the energy and innovation to build something big over the weekend.

Bring an idea, a talented friend or potential co-founder, or just yourself! Startup Weekend hosts a series of events in cities around the world and offers a way to test ideas for new startups, contribute to those ideas, and even meet potential co-founders. Ideas are shared on Friday evening and the event culminates in final presentations to an all-star panel of judges on Sunday evening. This particular Startup Weekend will have a unique spin: a focus on connecting and showcasing the talents of women entrepreneurs and aspiring entrepreneurs.  Men who wish to attend Women’s Startup Weekend can do so…if they find a female participant to bring them along!

Ready to join us? We only have 100 spots available so we expect the event to sell out fast. The weekend will be hosted at Nytec’s Product Innovation Center in sunny Kirkland.

Get ready to build something exciting. Sign up now and see you September 19!

Why a women-focused Startup Weekend?
The entrepreneurial talent we see from women in Seattle is inspiring, and we are excited about creating an event that will showcase it.  A big goal for the event is also to provide the opportunity for the aspiring women entrepreneurs in our community to (1) get inspired by an idea/product/team… perhaps even enough to explore starting their own venture, or (2) become more connected with other brilliant entrepreneurially-minded individuals in Seattle and thus more engaged within our local entrepreneurial ecosystem. 

Are men allowed to attend Women’s Startup Weekend?
YES… but there’s a catch!  If you are a man who wishes to attend Women’s Startup Weekend, you can if and only if you find a woman participant to bring you along.  Since Seattle Startup Weekend Women’s Edition is about connecting entrepreneurial women through the process of building exciting companies, we want to connect them to the best resources and people out there – that includes both men and women. That said, to ensure that we maintain a high percentage of female participants, the number of tickets we issue to men will be limited (there will be a wait list).  If you’re a man who wants to attend, find a female participant to bring you along, and do so quickly! (Note: Each female participant can only bring one male participant.)

Will the participants be required to pitch or work on “women-focused” startup ideas?
NO, participants can pitch and work on any kind of startup idea they wish!

Related Events

Setup for Success Before/After Startup Weekend


Friday September 19th

6:00 pm
Arrive at the venue and get checked in

7:00 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

7:20 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:30 pm
Pitches Start
Optionally line up to give your pitch

9:00 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas

10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday September 20th

9:00 am
Arrive, simple breakfast & coffee

9:30 am
Begin Work
Teams formed and setting up workspace for the weekend

12:00 pm

1:00 pm
After-lunch check-in, status reports, call for help

2:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

6:30 pm

7:30 pm
After-dinner check-in, status reports, call for help

10:00 pm
Finished for the day. You may stay and work as late as the venue will allow

Sunday September 21st

9:00 am
Arrive, simple breakfast & coffee

10:00 am
Coaches arrive. Final opportunity to ask questions

12:00 pm

12:30 pm
Coach Meetings
Coaches arrive… ASK QUESTIONS

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

4:00 pm

5:00 pm
Final Presentations

6:30 pm

7:30 pm
Judging & Awards

8:30 pm

9:00 pm
Go Home!


Joanna Lord
VP of Marketing at Porch

Joanna Lord has worked 10 years in startups and marketing leadership where she's focused on revenue growth, marketing strategy and managed high performing teams. Founder of social shopping app, ISITaYES. Board advisor at Attendly. Blogger at and Obsessed with social media and the power of online communities. Digital evangelist and keynote, Joanna has spoken around the globe at shows like: SMX Advanced/East, Dublin Web Summit, SearchExchange, EdSocialMedia, Sydney eRetailer, Dreamforce, DomainFest, PubCon Vegas/South, SEMpdx 11/12/13, Affiliate Summit, and many more. Joanna is dedicated to building brilliant brands that leave an impact, connect us in beautiful ways, and do great things.

Event Judges

Rebecca Lovell
Director, Create33

With more than 20 years of management and operating experience, and over a decade running and supporting startups, Rebecca currently serves as Director at Create33, a founder center conceived by Madrona Venture Group. She was previously Director of the City of Seattle's Office of Economic Development, having progressed through leadership roles in the office, including serving as the City's first Startup Advocate. Prior to joining the City, she was GeekWire's first Chief Business Officer, Executive Director of the Northwest Entrepreneur Network, and Program Director of the Alliance of Angels.  Having received her MBA from the UW Foster school of business in 2006, she has served on their Employer Advisory Board since 2008, and is currently an instructor in entrepreneurship for their Technology Management MBA Program.  She has been a committed Techstars mentor since their Seattle launch in 2010, is the Board Chair for the national Center of American Entrepreneurship, and was recognized by the Puget Sound Business Journal as one of the top 100 women in tech and as "Do Gooder of the Year." 

Vince Ball
Creative Director, Nytec

Vince was appointed to architect and lead the expansion into a new business venture for Nytec, he is the driving force behind launching Nytec Studios.

From designing the world class 20,000 sq ft facility to hiring the best talent, he is driving the vision and business strategy rollout. Studios focuses on end-to-end product design and development from Startups to Fortune 100 companies. They deliver world class hardware, software and service integrated product experiences.

As Creative Director, Vince leverages his innate ability to combine business savvy with two decades of design expertise honed while being the design manager for Microsoft Surface. He assures projects deliver to the vision and brand of Nytec's partners while delighting their customers with intuitive products.

Vince manages all aspects of the front-end process defining and realizing the product experience. Through his interdisciplinary team he delivers insightful research, thoughtful design and innovative solutions that drive awards from industry experts and highly praised reviews from the target consumer.

With over 21 patents spanning physical and digital design interaction and utility, Vince delivers innovative and elegant integrated hardware and software experiences with a passion and intrinsic ability to deliver maintain and align to brand principles.

Bob Crimmins
Founder at MoonTango

Bob Crimmins is a lifelong technologist and serial entrepreneur. Bob is passionate about supporting startups and their founders around the principle that there is a huge chasm between good ideas and good businesses and distinguishing the later is job one for founders. Bob has founded five investor-backed companies. His current venture, MoonTango, aims to revolutionize the way women shop for personal care products. In addition to his commitment to women consumers, as a father of twin 11-year-old girls and founding board member of Seattle Women in Tech, Bob is devoted to fostering a women/girl-friendly tech startup environment. Bob is also the chief instigator of the popular founder networking events, Founder to Founder and Startup Poker 2.0. While Bob talks a lot about business models, customer acquisition and team building these days, he is a geek at heart. He wrote his first computer program in BASIC on punch cards in 1978 when it was neither cool nor lucrative to do so... and has written hundreds of thousands of lines of code since. Bob teaches, coaches and mentors dozens of entrepreneurs and startups through his work with TechStars, Startup Weekend, TiE Young Entrepreneur Program, Seattle Angle Conference and as a formal advisor to a number of Northwest companies.

Susan Sigl
Technology Executive, Venture Capitalist, Funding Consultant

Susan is an engaged leader in Puget Sound’s technology sector. Most recently she served as the President and CEO of the Washington Technology Industry Association (WTIA), leading the state’s privately funded, non-profit technology industry trade association. Prior to the WTIA, Susan was the co-founder and a General Partner of SeaPoint Ventures, a Seattle based venture capital firm. As part of SeaPoint’s start-up company launch initiatives, Susan also served as the Interim Chief Financial Officer of SNAPin Software (acquired by Nuance Communications), Zumobi, Inc. and Ground Truth, Inc. (merged with Zettics). Susan is on the Boards of BYNDL and of Ivy Corp. and she serves as an Advisor to the Women’s Venture Capital Fund. She has served as a Board Director to the Technology Alliance, the Puget Sound Regional Council, and been an Executive Board Director to the Technology Councils of North America. In her leadership role at WTIA she founded Executive Women in Technology (EWIT) as a platform to address operational issues for women executives in key roles in technology companies. She was a past President of the Evergreen Venture Capital Association, and a Board Director of Northwest Entrepreneur Network. Susan has been a mentor in the University of Washington’s MBA Mentor Program as well as a UW visiting MBA faculty member, and an Advisory Board member of Seattle University’s Entrepreneurship Center. Susan holds a BA and MBA from the University of Washington.

Shauna Causey
Tech Startup Advisor / Mentor / Investor

Shauna has managed innovation, communications, research, community relations and social/digital media strategies for companies, non-profits and elected officials. She has 15 years of experience, starting her career with the Seattle Mariners Baseball Team when she was in high school. She's had leadership roles at Fox Sports Net, Warner Brothers, Comcast, Nordstrom, Google (via PwC) and After working on the sale of to eBay in late 2013, Shauna joined UP Global (Startup Weekend, Startup America), a company she’d been volunteering with for four years, as VP of Marketing. Shauna has appeared on ABC News, CBS News, NBC News, Bloomberg West and Marie Claire Magazine as an ecommerce and startup analyst. Shauna serves on several nonprofit boards: Seattle’s NPR (KUOW), Leadership Tomorrow, and Social Media Club Seattle. She’s a competitive cyclist and beach volleyball player.

Coaches and Mentors

Karen Mooney
VP of Finance, UP Global

Karen Mooney is VP Finance at UP Global, the company behind Startup Weekend, Startup Next, Startup Week and Startup Digest. Karen brings 30+ years of experience as an entrepreneur, manager and consultant. Her areas of expertise include finance, marketing, strategic thinking, systems and people management. At UP Global,she is having the time of her life scaling a rapidly growing organization with operations in 123 countries! Karen is a proud UW Husky, a CPA (inactive) and has an MBA from Seattle University.

Heather Moore
Co-founder, Citizen Code

Heather Moore is a software developer and Co-Founder of Citizen Code (, a product consultancy and incubator. Throughout her career, she's worked with several startups to help them deliver value to customers faster and with less risk. She's passionate about extreme programming, entrepreneurship and maintaining balanced teams (

Kathy Kam
Technical Program Manager at Google

Kathy is a Technical Program Manager for the Google Cloud Platform. She has extensive experience in API design and teaches API design within Google. She has extensive experience with both web and client technologies. Before Google, she worked on strategies to help developer better monetize on the Windows platform. She has a passion for startup and has coached many startup weekends. She is also an investor with the Seattle Angel Conference.

Marcy Sutton
Developer at Substantial

Developer at Substantial. Chapter co-leader and instructor at Girl Develop It Seattle. Accessibility advocate. Speaker on JavaScript, Accessibility and what it's like to be a developer. I specialize in responsive & accessible front-end development (HTML/CSS/Javascript). I'm pushing myself to learn new languages and processes, while still making use of my background and expertise. I'm passionate about equal access and mobile and I'm excited to see what the future of technology will bring. My education includes a Bachelor of Arts in Visual Journalism from Brooks Institute of Photography in California and an Associate of Applied Arts in Web Design & Interactive Media from the Art Institute of Seattle. My approach to the Web is both creative & technical. Artistically, I am inspired by subcultures, street art, music and the outdoors.

Bridget Frey
Vice President, Seattle Engineering at Redfin

Bridget is Vice President of Seattle Engineering, which builds major components of the Redfin website — including Agent Tools and Listing Updates — and manages the flow of data in the Redfin architecture. Prior to joining Redfin, Bridget was Director of Analytics & Business Applications for Lithium Technologies, where she was responsible for applications and tools used to manage, moderate, measure, explore, and grow online communities using Lithium's flagship Social CRM product. While at IntrinsiQ, she founded the analytics team, which processed data from 300 source databases into a single data warehouse, and then displayed that data in a dashboard of insights. In addition, she has held management positions at two other start-ups: IMlogic and Plumtree Software. Bridget holds a bachelor's degree in computer science from Harvard University, where she graduated magna cum laude.

Joey Aquino
Business Development Manager at

Joey Aquino is currently a Business Development Manager at working specifically on the Amazon Appstore. His main role is working with app developers and startups all around the world to help them get integrated into their platform and scale their business through the Amazon ecosystem. Prior to Amazon he has been involved in the startup space for a few years where he founded 2 non-profits (an incubator for student entrepreneurs and micro-financing program that funded student startups), Business Development Manger @ (acquired by and then was a PM at UP Global running their innovation program. His current SW count is over 60 events in 10 countries and has hung out with one cheetah.

Martina Welke
Cofounder & CEO of Zealyst

Martina Welke is the cofounder & CEO of Zealyst, an enterprise platform that utilizes data analysis and games to build stronger corporate communities. Martina believes that strong human relationships form the basis for a full, happy life, and this belief fuels her drive to create better opportunities for people to connect through Zealyst. Martina has worked in a variety of startup environments, from helping to launch a new publication to developing a new program within a large nonprofit. Martina is on the board of Women in Technology and is a World Econimic Forum Global Shaper. Martina earned a BA in English Literature with a minor in Chemistry at Bowdoin College in Brunswick, Maine.

Britta Jacobs
Cofounder & COO of Zealyst

Britta Jacobs is the cofounder & COO of Zealyst. Britta’s studies in social cognition- how people think about their social interactions- have equipped her with a scientific lens to understand human behavior. Her extensive experience working with groups includes developing educational programming, managing project teams, and facilitating professional networking. Britta earned a BA in Psychology and Spanish at Western Washington University in Bellingham, Washington.

H.B. Siegel
CTO at

H.B. Siegel is currently CTO for, an company. IMDb is the world’s most popular and authoritative source for movie, TV and celebrity content. H.B. started his career as an early Pixar employee as a graphic software developer and manager for next generation RenderMan. After that he joined Wavefront as Director of Animation & Rendering in Santa Barbara, which generated the foundational technologies for Maya, and was eventually acquired by SGI. After Wavefront served as Director of Rendering for SGI producing software for high-speed graphics for a wide variety of domains. He then joined Lucasfilm as Chief Technology Officer for ILM and Skywalker Sound working on dozens of films incorporating visual and special effects. Just prior to IMDb, H.B. moved to Seattle from Marin to start Amazon's digital initiatives launching Amazon's SearchInside, digital library, streamable video, and download music experiences. He has approximately 40 patents issued.

Stephan Prockow
UX Web Developer at Avalara

Stephen is a UX Developer at Avalara, a local company doing sales tax automation. He has over 6 years of experience creating web applications for both startups and large companies. He's currently using pure Javascript frameworks, but also has worked with the traditional stacks using .NET MVC. He's passionate about code craftsmanship, agile iterative development, and coffee. Stephen is a veteran Startup Weekend organizer and attendee. He can share advice on both technical issues and how to get through the weekend successfully.

Tolis Dimopoulos
Managing Attorney, Sophos Law Firm

Tolis Dimopoulos founded Sophos Law in 2009 to create a modern law firm that reinvents the attorney-client relationship with the client experience at its core. Tolis serves as outside general counsel to technology startups and emerging growth companies.
Tolis’ practice focuses on providing strategic legal and business advice to his clients, including entity selection and formation; founder, employee, and investor equity; angel and venture capital financing and compliance; commercial transactions; intellectual property protection; and mergers and acquisitions. Tolis represents clients backed by Andreessen Horowitz, Bessemer Venture Partners, Thrive Capital, RRE Ventures, Red Swan, Formation 8, Box Group, and Fuel Capital, among others.
Tolis is also the organizer of the Seattle League of Extraordinary Entrepreneurs where he runs events focused on providing early stage financing information to startups and entrepreneurs. He frequently serves as a mentor and judge for Startup Weekend, Social Venture Partner’s Fast Pitch Seattle, Fledge, 9Mile Labs, Microsoft Accelerator by Techstars, WTIA’s First Look Forum, and Seattle Angel Conference, and the UW, Seattle U. and SPU business plan competitions.

Event Sponsors, and Partners

The Startup Weekend Seattle Women team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.

Signature Sponsors


Contributing Sponsor

Organizing Team

Techstars Startup Weekend Seattle is 100% led by volunteer community leaders.
Learn how to get involved here

  • Marion
  • Ewelina
  • Alexandra
  • Thibaut
  • Monica
  • Jessica


Luz Bratcher

Luz is the senior designer UP Global where she tends to all things UX. Originally hailing from Phoenix, she fled the blistering heat of the desert for to work with startups in Seattle. On the side, she's probably showing you pictures of her cats.

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