Startup Weekend EDU Seattle

    Friday, November 20 - 22, 2015

  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Sponsors
  7. Organizing Team
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Startup Weekend EDU Seattle

Friday, November 20 - 22, 2015

Friday, November 20 - 22, 2015
Event starts at 6:30 pm

The Seattle Public Library
1000 4th Ave
Seattle, WA 98104

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Have you ever had an idea for improving education? Here’s your opportunity to transform your education ideas into action in 54 hours. Find the right people with complementary skills & the passion to build an education product in one weekend. Design for learning, conduct user tests, receive coaching from experienced education designers & industry professionals and win prizes that will help take your idea to the next level!
  • Friday night: 60-second pitches that result in the formation of small teams around the best, most viable education concepts.  Educators validate ideas, then all attendees vote.  We hope you’ll pitch, but definitely not required!
  • Saturday and Sunday: Work days! Teams focus on user research, customer development, validating their ideas and building prototypes with the help of experienced coaches from the education and entrepreneurial world.  You’re welcome to stay and work as long as the venue will allow!
  • Sunday afternoon: Teams demo their education products and receive valuable feedback from a panel of expert judges.  Winning teams take home a grab bag of great tools to help launch their company!
Here’s some examples of startups that have come out of Startup Weekend EDU:
MathChat is a mobile collaboration tool for students to help each other with math homework. Founded at Startup Weekend EDU Seattle 2013, the startup is now in the Imagine K12 edtech accelerator.
Qeyno is a career exploration game that helps inform students about possible STEM career options & offers guidance on how to achieve them.
Kidfit Academy is a nonprofit running interactive physical & health education curriculum that empowers students to take control of their health & wellness with fun technology.

Here’s some of the things you get from attending
+ Delicious & healthy breakfast, lunch and dinner for the whole weekend
+ A free .co domain name
+ Event t-shirt
+ Awesome coaching by education startup industry leaders
+ A network of 120 new developer, designer & entrepreneur friends that are also excited about improving education

All of the pitches on Friday and companies demoed on Sunday will be educator approved and designed to solve problems in the education space, broadly defined (not restricted to K-12 or other “formal” education).

We hope you join us!

NBCUniversal Open Possibilities Challenge

This Startup Weekend Education event is participating in the nationwide NBCUniversal Open Possibilities challenge! Participants are encouraged (but not required) to design solutions which  prepare students for the 21st century workforce and to lead 21st century communities! All teams will be considered for this special prize and the winning team will receive up to 3 tickets to the SXSWedu Conference in Austin, TX.
View the eligibility rules and judging criteria here.

Powered By 4.0 Schools
Startup Weekend Education is powered by 4.0 Schools in the USA. 4.0 Schools is a non-profit building a communities of educators, entrepreneurs and families that believe education can be dramatically better for all. In addition to Startup Weekend Education, 4.0 Schools supports entrepreneurs through its Essentials, Launch and Community Catalyst programs.

See what it's all about

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Friday November 20th

6:30 pm
Arrive at the venue and get checked in

7:00 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

7:20 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:30 pm
Pitches Start
Optionally line up to give your pitch

9:00 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas

10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday November 21st

9:00 am
Arrive, simple breakfast & coffee

9:30 am
Begin Work
Teams formed and setting up workspace for the weekend

10:00 am
Teen panel
Customer validation with teen advisor panel.

12:00 pm

1:00 pm
After-lunch check-in, status reports, call for help

2:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

6:30 pm

7:30 pm
After-dinner check-in, status reports, call for help

10:00 pm
Finished for the day. You may stay and work as late as the venue will allow

Sunday November 22nd

9:00 am
Arrive, simple breakfast & coffee

11:00 am
Pitch practice
Practice pitching with coaches

12:00 pm

1:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

3:00 pm
Final Presentations

4:30 pm
Judging & Awards

5:30 pm

6:00 pm
Go Home!


Vinny Pasceri
Global Startup Battle Winner | Principal Program Manager at Microsoft

Vinny and his team won Startup Weekend Seattle EDU and GSB 2014 with project Lighthouse

Lighthouse is a smart solution for teachers and students with special needs. It provides confidence students are where they are supposed to be and alerts you when they’re not.A small device is attached to the student, uniquely identifying them to the teacher. The teacher uses the Lighthouse app to keep track of their students while they are on school grounds, during school hours.If a student wanders off or is with the wrong person, an alert is sent to their teacher. When a teacher requires assistance to bring a student back to class, they can notify all faculty with information about the student.

Event Judges

Abe Diaz
Mobile Program Manager at NBC Universal

With a bachelors in Computer Engineering and Masters in Information Security, Abe started his career as a software developer for Deloitte. He quickly moved to the role of Business Solutions Analyst for the Enterprise Mobile channel. Given his participation in many community events Abe has taken the role of Technical Evangelist at Deloitte, Developer Evangelist at AT&T and others. As of now Abe works as Mobile Program Manager for NBC Universal, Director of Technology for ALPFA (a non-profit) and organizer of events for example this year's Startup Weekend Latino.

Tracy Kennedy
Senior Marketing Director at DreamBox Learning

Tracy Kennedy brings a unique mix of strategy, leadership,  marketing, and education experience to her role as Senior Director of Marketing for DreamBox Learning. Demonstrated success in both the business and public sector enables her to bring a powerful skillset to the challenges facing education systems, schools, and the private enterprises that desperately need skilled workers to continue to grow and innovate.  Tracy has 20 years of experience as a business and marketing leader and a passion for teaching and building human capacity, which gives her the ability to take on a wide variety of challenges and deliver meaningful outcomes. Prior to joining DreamBox in 2014, she was Managing Director of Imagine Education, an EdTech consulting agency, and was the Global Director of K-12 Teacher Programs for Microsoft.

Tracy has an unwavering certainty that access to a quality education can enable success for all who desire it and will bring people together to solve the world's most challenging problems. She believes technology can be used to accelerate access, personalize instruction, appropriately challenge and engage students, and support teachers to ensure that every child is successful and meets their fullest potential.  

David Rosenthal
Principal at Madrona Venture Group

David is a Principal at Madrona Venture Group in Seattle, where he leads new investments and works closely with existing portfolio companies. David joined Madrona in 2010 as an Associate before taking time off to earn his MBA from Stanford’s Graduate School of Business. During his time as an Associate, he helped found with Madrona managing director Greg Gottesman. While at Stanford, David worked at Meritech Capital Partners, a leading late-stage venture capital firm in Palo Alto, and was a member of the team at StartX, a non-profit accelerator for startups founded by Stanford students, faculty and recent alumni. Prior to Madrona, David worked as an investment banker in the Technology, Media and Telecommunications group at UBS and in the Strategy, Corporate Development and Ventures group at The Wall Street Journal. David earned a bachelor of arts from Princeton University, and his MBA from the Stanford Graduate School of Business.

Alice Steinglass
VP Product and Marketing at

Alice Steinglass runs the product, engineering and marketing teams at

Her team partners with education and software companies across the industry to run the Hour of Code - a global movement reaching 10's of millions of students in over 180 countries. Beyond the hour of code, her teams build tools and software to support introductory computer science classes for students from kindergarten through high school.

Alice is dedicated to increasing diversity in computer science by giving every student the opportunity to learn computer science in school. With a student base that is 43% female and 37% African American or Hispanic, has already enrolled over 2 million girls in our Computer Science Fundamentals classes.

Prior to, Alice managed the PM team for the UX Platform on HoloLens, designed APIs and developer client libraries for Xbox 360, ran an ecosystem outreach and UX team for Windows and built project management tools.

Adam Stelle

Coaches and Mentors

Greg Bulmash
Technical Evangelist – Login with Amazon

Greg Bulmash is a Technical Evangelist for Login with Amazon, the founder/lead for Seattle CoderDojo (a volunteer group that teaches children STEM skills), and Registration Director for the NewTech Seattle and NewTech Eastside meetups. He has been invited to technical conferences around the world to tell fairy tales, talk about robots, discuss managing user identities, and show how to make it rain flaming sheep in Minecraft.
He can advise on developer marketing, developer relations, technical communication, user identity, and creative issues.

Frank Catalano
principal and founder of Intrinsic Strategy

Frank Catalano is a hands-on strategist for companies applying digital technology to education. He is also a well-known tech industry analyst, professional author and speaker.

As a consultant, his Intrinsic Strategy clients included a wide variety of startups, as well as Professional Examination Service, Apple, Pearson, McGraw-Hill, MetaMetrics, Corbis, Rick Steves’ Europe Through the Back Door and the Toy Industry Association. In July 2015, Frank joined SchoolMessenger (part of West Corporation) as vice president of marketing strategy.

Kate Coxon
Producer, Intentional Futures

Kate Coxon is a producer at Intentional Futures, a Seattle-based consulting and design firm with a passion for edtech. 

Through December 2012, she was Rocketship Education's Senior Director of Individualization: in that role, she developed and implemented strategy for blended learning and tutoring for a network of seven high-performing elementary charter schools in the Bay Area. As part of this work, Kate managed the design and development of Rocketship's platform for online learning, including the creation of tools for assessment, reporting, and lab management. 

Previously, she was a Teach for America corps member and teacher in the Alum Rock Union School District, as well as a teacher and dean at Rocketship schools in San Jose. 

Kate has a BA in Political Science from the University of North Carolina at Chapel Hill.

Deana Jirak
Senior UX Designer

Deana has worked for 10 years in user experience and visual design at ecommerce and real estate companies in New York City, Dallas and Seattle. She works in the unique intersection of social impact and Fortune 500 companies and has volunteered her time for organizations in Rwanda, Haiti, Guatemala and the U.S. Passionate about how impactful education can be, she also just completed her second year as a mentor for Girls Who Code, where she helped drive the first UX workshop in their summer immersion program.  

Deana graduated from Carnegie Mellon University with a major in Communication Design and a minor in Business Administration.

Ewelina Prockow
Entrepreneur and Product Leader

Entrepreneur and Product Leader

Lara Lavi
Senior Of Counsel at Foundry Law Group

Lara Lavi is a new media/entertainment law attorney at Foundry Law, an entrepreneur, an entertainment company executive, a business development specialist, a film and TV producer & writer, and a professional award winning singer-songwriter.

Ms. Lavi also founded Dreaming In Color Entertainment, LLC (DICE) with a mission to secure financing and fund and produce multi media entertainment properties she owns and controls in film, destination online television, music, trans-media, children’s and world appeal genres. DICE is focused on scripted, unscripted, multi media franchise and branded entertainment projects from soup to nuts.  Likewise DICE is building its on streaming TV platform (DICE TV) in partnership with its cutting edge technology partner  As an independent streaming media network, DICE TV focuses on underserved programming niches with channels such Earnest TV, Music Is Not Code TV, Natural Body TV (Fitness & Health) and specific sectors of unscripted television.

Daniel Li
Investment Professional at Madrona

Daniel is part of the investing team at Madrona Venture Group, a Seattle-based venture capital firm. He works on identifying new investments, supporting the growth of portfolio companies, and actively participating in the Seattle startup community. Before joining Madrona, Daniel worked as a consultant at the Boston Consulting Group, where he worked on strategy and operations projects for Fortune 500 technology and healthcare companies.

Lee Ngo
Educational Technology Community Architect

Lee Ngo is an educational technology community architect and founded his startup Scholar Hero through Startup Weekend. Previously, he served as Regional Manager for UP Global (acquired by Techstars) and has worked for educational organizations such as Strayer University, Galvanize, and Metis. Lee is currently the Chief Operating Officer with the Greater Foundation (

Hakon Verespej
Growth Hacker at Madrona

Hakon is part of the team at Madrona Venture Group, a Seattle-based venture capital firm, where he works with portfolio companies to accelerate their growth. He’s participated in and organized dozens of hackathons. Prior to Madrona, Hakon was a software engineer at Microsoft and at a software startup.

Event Sponsors, and Partners

The Startup Weekend EDU Seattle team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.


Media Sponsor

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Organizing Team

Techstars Startup Weekend Seattle is 100% led by volunteer community leaders.
Learn how to get involved here

  • Lee
  • Christopher
  • Thibaut
  • Helene
    Costa de Beauregard
  • Jay
  • Carina


Jeremy Young
Educator & Ninja

Jeremy has had the honor of being a teacher in the Bay Area for the past five years. He is passionate about everything science, which is evident in the range of courses he has taught including Biology, Chemistry, Physics, and AP Computer Science. In school, you might have found Jeremy leading science meetings, sponsoring the Maker Faire Club, or blowing stuff up. As an avid member of the Startup Weekend community, Jeremy has been featured as March's Educator of the Month and has spoken at a students only Startup Weekend event. He is currently taking a year off to travel the world and create the next big edtech startup!

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