Techstars Startup Weekend San Luis Obispo

    Friday, November 10 - 12, 2017

  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Organizing Team
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Techstars Startup Weekend San Luis Obispo

Friday, November 10 - 12, 2017

Friday, November 10 - 12, 2017
Event starts at 6:15 pm

Advanced Technology Lab (ATL), Cal Poly SLO campus
1 Grand Ave
ATL (Bldg 7)
San Luis Obispo, CA 93407

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Build a Business in 54 Hours: Startup Weekend, November 2017

Have you ever had an idea and no way to build on it? Maybe you have good ideas all the time, but you don't have all the skills you need to make it anything but an idea. Don't let the first step be the one that stops you from starting your own business — take the step, and then hit the ground running at Startup Weekend! The 54-hour event is basically all the best parts of starting a company crammed into one weekend, but with prizes and free food. If you want to build a team, test an idea, or just hang with Cal Poly's most ambitious students, Startup Weekend is the event for you.

The weekend in a nutshell: On day one, anyone with an idea gets up and pitches for 30 seconds. The best ideas are then voted into the team-building phase, which involves everyone either pitching their ideas or themselves. After everyone has a team to rally with, the startups go to work making a business model, MVP (minimum viable product), and a pitch. When time runs out, all the startups battle for the judges' votes in a final round of pitching. If you do well, you could win prizes, admittance into the Hatchery, and more. If you do really well, you could start an actual company!

See what it's all about

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Friday November 10th

6:15 pm
Arrive at the venue and get checked in

6:30 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

7:00 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:45 pm
Pitches Start
Optionally line up to give your pitch

9:00 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas

9:30 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend.

10:00 pm
Workshop 1 - Business Model Canvas
CPE holds Business Model Canvas Workshop. Why you should fill it up and how to do so.

10:30 pm
Continue Working
You may stay and work as late as the venue will allow

Saturday November 11th

7:00 am
Begin Work
Teams formed and setting up workspace for the weekend

7:30 am
Arrive, simple breakfast & coffee

8:00 am
Workshop 2 - Customer Dev
Secondary Research - speaker talks about research

8:30 am
Workshop 2 - Customer Dev
Primary Research - speaker talks about customer development

9:00 am
Conduct Primary Research
Participants leave for primary research—Get out there and ask questions!

12:00 pm

1:00 pm
After-lunch check-in, status reports, call for help

1:15 pm
Introduce Mentors
Mentors help teams one-on-one in the ATL. They are here to help!

6:30 pm

7:30 pm
CPE Volunteers walk around and check in with teams. Check-in, status reports, call for help

10:00 pm
Finished for the day. You may stay and work as late as the venue will allow

Sunday November 12th

8:00 am
Begin Work
Teams arrive and continue work. - CHUMASH

8:30 am
Arrive, simple breakfast & coffee

9:00 am
Workshop 3 - Pitching
Learn how to pitch your business and cater to investors’ criteria on stage in Chumash.

10:00 am
Mentors arrive. Final opportunity to ask questions

1:00 pm

2:00 pm
Pitch Practice
Mentors review pitches.

2:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

4:30 pm
Judges Meeting
Select few CPE officers go over judging criteria with judges.

5:00 pm
Final Session
Everyone gathers in Chumash. Thank everyone for coming. Announce prizes. Introduce judges.

5:15 pm
Final Presentations
The culmination of blood, sweat, tears, and coffee. Teams pitch businesses to judges.

7:30 pm
Dinner & Networking
Relax after pitches. Eat dinner and network.

8:00 pm
Judging & Awards
Judges deliberate and decide winners.

8:30 pm

9:00 pm
Go Home!


Luke Bayard
Host MC

Kristen Hazard
Founder and CEO of Wildnote; Founder of Suntoucher Software

Jared Becker

Jose Huitron
Entrepreneur. Educator. Startup Advisor. Community Builder.

Jose is the founder of Santa Maria Valley Tech (, a community platform highlighting all things tech and entrepreneurship in northern Santa Barbara County. A passionate and visionary leader with immersive experience bringing ideas to life. He is the founder of Hub 81, an award-winning digital marketing agency. Jose also co-founded Crowdismo, a pioneering crowdfunding platform fueling innovation, creativity, and entrepreneurship within the Latino community earning recognition as a Top 10 Finalist - PUSHTech2020 Summit Pitch Competition (2015) and featured in leading online media such as Mashable, Forbes Online, Hispanicize, and New Latina. 

Jose has been active as an advisor and teacher in the entrepreneurial community, mentoring at a variety of leading launchpad events focused on new venture formation, prototyping and accelerating new business. A champion of innovation and entrepreneurship helping clients drive ideas toward real impact. Jose previously served as the President of the Latino Startup Alliance, a Silicon Valley based organization helping to accelerate Latino led tech ventures. 

Alex Littlewood

Event Judges

Mary O'Brien
CMO and Cofounder at Metadata Mechanics,

Dan Weeks
Founder at DMscore, Business Liaison for SLO Partners in Education

Katie White
Co-Founder of WhiteFox Defense, Board of Directors for Softec, Cal Poly Business Student

Kristen Hazard
Founder and CEO of Wildnote; Founder of Suntoucher Software

Tom Katona

Coaches and Mentors

Eli Burch

Jared Hirata

Eric McClure

Tyler Dahl

James Carson

Zachary Sharpell

Carol Kerwin

Haley Pavone

Organizing Team

Techstars Startup Weekend San Luis Obispo is 100% led by volunteer community leaders.
Learn how to get involved here

  • Sierra
  • Alexa
  • Brett
  • Ethan


Luke Bayard
Host MC

Event Staff

James Schulte

Hans Hustace

Ethan Turer

Jessie Franco

Jack Kooley

Sarah Shaffer

Sydney Harder

Nick Thompson

CJ Gray
VP of Technology

CJ is a third year Mechanical Engineer in his second term on the CPE officer board. He was previously the VP of Finance and is currently the VP of Technology. He loves entrepreneurship so much that he even decided to minor in it! But he says you can learn just as much at CPE’s weekly meetings that you can in classes! CJ loves to stay busy by going to the rec, going on drives to find new restaurants, and playing dice games in his front yard on sunny days. If you ever want to find CJ on a Thursday night, check The Graduate because he will most likely be there kicking his cowboy boots to some Zac Brown Band and Blake Shelton. San Luis Obispo is one of his favorite places in the country and if you ever have questions about things to do or try always feel free to reach out to him anytime! #RushCPE

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