Startup Weekend San Luis Obispo

    Friday, January 16 - 18, 2015

  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Organizing Team
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Startup Weekend San Luis Obispo

Friday, January 16 - 18, 2015

Friday, January 16 - 18, 2015
Event starts at 6:30 pm

Cal Poly SLO ATL

San Luis Obispo, CA

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Friday January 16th

6:30 pm
Arrive at the venue and get checked in

7:00 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

7:20 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:30 pm
Pitches Start
Optionally line up to give your pitch

9:00 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas

10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday January 17th

9:00 am
Arrive, simple breakfast & coffee

9:30 am
Begin Work
Teams formed and setting up workspace for the weekend

12:00 pm

1:00 pm
After-lunch check-in, status reports, call for help

2:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

6:30 pm

7:30 pm
After-dinner check-in, status reports, call for help

10:00 pm
Finished for the day. You may stay and work as late as the venue will allow

Sunday January 18th

9:00 am
Arrive, simple breakfast & coffee

10:00 am
Coaches arrive. Final opportunity to ask questions

12:00 pm

12:30 pm
Coach Meetings
Coaches arrive… ASK QUESTIONS

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

5:00 pm

5:40 pm
Final Presentations

8:30 pm
Judging & Awards

9:00 pm

9:00 pm
Go Home!


AJ Forsythe
Founder & CEO of iCracked Inc.

AJ Forsythe arrived at Cal Poly in the fall of 2006 as an aerospace engineering major and Mustang wrestler. After two years of wrestling and deciding aerospace engineering really wasn’t his thing, AJ began to look into other options. It wasn’t until 2009 when AJ broke his iPhone one too many times that a light bulb above his head went off. Deciding that he wasn’t going to pay an inordinate amount of money for another iPhone, AJ set out looking for replacement parts and tools to repair his iPhone. After sourcing these items and a few hours of sweaty palms, he had a new iPhone. But believe it or not, AJ’s roommate shattered his iPhone the very next day and immediately asked him to repair it for him too. Soon, word of AJ’s repair abilities and services began to spread and customers began to flock. Once AJ realized this was both a lucrative and legitimate business opportunity, he began to look into sourcing and expansion and shortly thereafter created iCracked. Only two years later, iCracked was a nationally recognized brand. Today iCracked has close to 1000 iTechs located across the country and globe.

Event Judges

Matt McGunagle
Co-founder of StrengthPortal

CEO & Co-Founder of StrengthPortal, a software for personal trainers and gyms to help their clients reach their goals and build long-term relationships. Cal Poly Entrepreneurship grad and former President of the Cal Poly Entrepreneurs Club. Helped organize and run the first SWSLO. Lover of technology, reading sci-fi, and heavy deadlifts.

Mary O'Brien

Jay Schultz

Jay Schultz is a Cal Poly Alumni who relocated to the Silicon Valley shortly after graduation. He is currently a Senior Software Engineer in the Innovation Lab at Workday, a software technology leader that builds cloud applications for HR and finance. Workday has quickly grown from a small tech startup to a widely successful public company. As apart of the Innovation Lab, he has focused on finding new emerging technology and bringing it back into Workday. He also plays an active role with the non-profit PulsePoint, which uses mobile devices to empower everyday citizens to provide life-saving assistance to victims of sudden cardiac arrest.

Brian Granger

Brian Granger is an Associate Professor of Physics at Cal Poly State University in San Luis Obispo, CA. He has a background in theoretical physics, with a Ph.D from the University of Colorado. His current research interests include parallel and distributed computing and interactive computing environments for scientific computing and data science. He is a leader of the IPython project, co-founder of Project Jupyter and is an active contributor to a number of other open source projects focused on data science in Python. He is a board member of the NumFocus Foundation and a fellow at Cal Poly’s Center for Innovation and Entrepreneurship. He is @ellisonbg on Twitter and GitHub.

Coaches and Mentors

Dan Weeks
Founder and Chief Operating Officer of Brightscope, Inc

Dan is the Founder of BrightScope, a big data, financial analytics startup with 100 employees based in San Diego. He is a 25-year HP veteran holding 5 engineering patents. His experience includes managing development of embedded software, Mac Software, Windows Software and Software Quality organizations to test the solutions before they are shipped to millions of customers around the world. Dan is currently the Entrepreneur in residence at the SLO Hothouse and mentor to students at Central Coast New Tech High School.

Mark Bieraugel

Mark Bieraugel is a business researcher and librarian with expertise in supporting early stage companies, competitor intelligence, and secondary market research. In the past twelve years he focused on finding critical data and research for companies to help them make decisions, target new customers, and to better compete in the market. He worked at a number of startup firms including Daptiv and Telicor, and at established enterprises.

John Townsend
President/CEO of Coaliance

John specializes in leading start up and early stage restaurant technology companies and working within corporate IT organizations with the development and successful deployment of market leading information technology and process improvement. He has launched his own company assisting clients with bring new products, services, and enterprises to market in the consumer, products, technology, and hospitality industries. He is serving as the President and CEO of Coaliance, an early stage restaurant technology company. He is currently the Executive In Residence (EIR) at UCSD’s Rady School of Management for the MBA program’s Lab To Market course series. He serves as an advisory board member for Restaurant Revolution Technologies, a start up technology and service provider revolutionizing the restaurant industry takeout market.

John, a Cal Poly SLO graduate, has over 30 years experience in the information technology field with over 15 years experience leading restaurant technology teams as the Vice President of Information Technology at Chart House Enterprises, Islands Restaurants, Paradise Bakery, El Torito, Acapulco, and Chevys and in a consulting capacity doing the same for numerous other fast casual and casual segment leading restaurant brands.

Jose Huitron
Idea Champion. Startup Community Builder. Design Thinker. Educator.

Jose is the Campus Director for SBBCollege in Santa Maria where he currently oversees campus strategy and operations including Admissions, Academics, Financial Aid, and Career Services. 

He applies his extensive marketing expertise in brand development, idea design, web technology, cross-cultural marketing, and digital marketing into his role to help foster impact across the campus and community at large. A digital native with 10+ years of experience in online and offline engagement understanding context, developing insight, uncovering growth opportunities, setting strategy, communicating vision and helping clients amplify their brand narrative. 

He brings a unique blend of real-world experience and theory, entrepreneurial zeal, and strategic direction with a proven track record of success.

Jose has been active as an advisor and teacher in the entrepreneurial community, mentoring at a variety of leading launchpad events focused on new venture formation, prototyping and accelerating new businesses. A champion of innovation and entrepreneurship.

Jim Dunning

Demonstrated leadership and management experience in business development and project administration for research, development, and demonstration (RD&D) programs and technology transfer with industry and the public sector. Specific focus in team formation and consensus building, contracts and project management, business development, proposals, business negotiations, and sales and marketing. Full cradle-to-grave research and intellectual property project experience including identification of client research/financial needs, forming strategic partnerships, proposal leadership, contract negotiation, project management, and project close-out procedures for teaming proposals totaling $200M, and approximately $40M in funded RD&D programs.

Jeff Hokit

Jeff Hokit is User Experience Director for Rocket Communications, a design studio based in San Francisco. He is a veteran interaction designer and developer specializing in mobile. 

Jeff has led the design of dozens of client projects for Silicon Valley startups and giants, and has led the design and development several flagship iOS projects. He and his business partner Silvio recently created Blossom Dress Up, a beautiful children’s game for iOS. 

At Startup Weekend Jeff would be happy to help you with your product definition, feature set organization, and interaction design.

Greg Gibson
Internet Entrepreneur, CxO, Technologist

Technologist and entrepreneur with deep experience on the founding teams of early-stage startups in consumer internet, e-commerce, advertising, and social media spaces. Experienced leading the product vision, product roadmap and marketing execution at both consumer-facing and business-facing startups.

Paul Lacey

Paul Lacey co-founded tagSurf, the surf engine for hashtags, after a 6 year career in electrical engineering and product marketing in Silicon Valley. As CEO, he leads tagSurf's engineering team, manages fundraising, and writes a lot of code. Paul is passionate about building habit forming consumer products, and loves exploring creative ways to drive viral growth. Before tagSurf, Paul also co-founded the Civil Action Network (CAN) - an online portal for crowd sourced referenda. CAN's mission is to bring the concepts of Wikipedia to government lawmaking and empower people to become more involved in the process. The project was completed in 2010 and open-sourced a year later. Paul holds a degree in Electrical Engineering from Cal Poly, San Luis Obispo.

Organizing Team

Techstars Startup Weekend San Luis Obispo is 100% led by volunteer community leaders.
Learn how to get involved here

  • Luke
  • Allyson
  • Cameron
  • Jared


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