Startup Weekend Tampa: Beverage Edition

    Friday, May 20 - 22, 2016

  1. Overview
  2. Schedule
  3. Judges
  4. Coaches and Mentors
  5. Sponsors
  6. Organizing Team
  7. Blog
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Startup Weekend Tampa: Beverage Edition

Friday, May 20 - 22, 2016

Friday, May 20 - 22, 2016
Event starts at 6:30 pm

Entrepreneur Collaborative Center
2101 E Palm Ave
Tampa, Florida 33605

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Do you have the next Beverage Innovation?

Startup Weekend is back in Tampa and this time you have a chance to make a splash in the Tampa Beverage community!

Whether you're a craft brewer, coffee connoisseur, have a great idea for a new protein shaker, or the next innovator for beverage products you're welcome to join us to build, launch, and startup! 

We'll be partnering with some of the best in the beverage, tech, and business communities of Tampa to give you all the resources and advice you'll need to launch your business in 54 hours. 

Startup Weekend brings together groups of hustlers, developers, business managers, startup enthusiasts, marketing gurus, graphic artists and more to pitch ideas for new startup companies, form teams around those ideas, and work to develop a working prototype, demo, and presentation by Sunday evening. Winners walk away with prizes, access to local resources, recognition from big players in the Tampa business community, and startup glory. Everyone leaves with a new business, incredible friends, and an unforgettable experience (and some free drinks too)! 

We've partnered with two awesome hotels so out of town participants can stay at a discounted rate! Mention Startup Weekend Tampa at either to be a part of our room blocks!
ALoft in Downtown Tampa - $149 a night plus tax
Clarion Hotel by USF Tampa - $89 a night plus tax


Friday May 20th

6:30 pm
Arrive at the venue and get checked in

7:00 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

7:20 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:30 pm
Pitches Start
Optionally line up to give your pitch

9:00 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas

10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday May 21st

9:00 am
Arrive, simple breakfast & coffee

9:30 am
Begin Work
Teams formed and setting up workspace for the weekend

12:30 pm

1:30 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

6:30 pm

7:30 pm
After-dinner check-in, status reports, call for help

10:00 pm
Finished for the day. You may stay and work as late as the venue will allow

Sunday May 22nd

9:00 am
Arrive, simple breakfast & coffee

10:00 am
Coaches arrive. Final opportunity to ask questions

12:00 pm

12:30 pm
Coach Meetings
Coaches arrive… ASK QUESTIONS

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

4:00 pm

5:00 pm
Final Presentations

7:30 pm
Judging & Awards

8:30 pm

9:00 pm
Go Home!

Event Judges

Joey Redner
Founder of Cigar City Brewing

Joey is the Founder of Cigar City Brewing, a Tampa staple with a collection of award winning beers in their repertoire and distribution throughout the South and East Coast of the United States. A Tampa native, Joey saw a need for local packaging and brewing then went on to build Cigar City Brewing from the ground up. An expert in the beverage industry, Joey will provide insights from product, to distribution, to growth. 

Jared Rodriguez
Founder and CTO of KiteDesk

Jared is a Tampa native and the CTO/founder of KiteDesk, a SaaS  solution for sales development professionals. With several successful venture backed startups through his career, Jared has been involved in every phase of a startup, from seed funding to exit.  Jared provides expertise in building software solutions, founding and growing startups and how to raise capital for those startups.

Kelly Lessem
Founder of Squeeze Juice Works

Kelly is founder of Squeeze Juice Works, a company that provides organic, cold-pressed juices and juice cleansing. Since their beginning they’ve expanded to two locations, won multiple awards, and are a regular presence at community events. Sustainability, natural products, and communally minded entrepreneurship are her expertise.

Roberto Torres
Founder of Black and Denim & President of The Blind Tiger Cafe

Roberto is the co-Founder and Managing Partner of Black & Denim Apparel Company as well as the President of Blind Tiger Cafe, a speakeasy inspired coffee house in the heart of the Historic Ybor City District. He is an entrepreneur specializing in the areas of accounting, audit, operations, logistics and financial services segments. He brings his expertise in retail and operations, both as a consultant and an executive, to assist start-ups and early companies with strategic, operational and expansion plans.

Coaches and Mentors

Jessica Wolfe

Jessica is an Agile Coach, Certified Scrum Professional, and an expert in the software development lifecycle, process improvement, and analysis. She is an active promoter of Agile throughout Tampa Bay, as well as Host of Lean Coffee for All Things Agile.

Christopher McElveen

Christopher is a web developer, designer, and serial entrepreneur. He’s currently founder of NLogX, a framework for analyzing digital information. He’ll be your go to for all your development needs. 

Corey Gilmore
Graphic Designer - Rivets & Ink

Corey is a graphic design and marketing specialist with over a decade of experience working with companies and startups of all sizes. When it comes to Startup Weekend, he’s twice led teams that earned first place. If you need brand direction or an outreach strategy, Corey can help.

Daniel McDonald
Accelerator Manager - Tampa Bay WaVe

Daniel is an MBA student at the University of Tampa and evangelist for Tampa Bay’s entrepreneurial scene. He’s also a coach and assistant with the University of Tampa John P. Lowth Entrepreneurship Center. Need to prepare for your pitch? He’s consulted with over 35 startups for pitches at competitions and investment rounds.

Daniel Greco
Managing Director - Ark Applications

Daniel D. Greco II is a shareholder in Ark Applications, LLC, bringing more than 20 years’ broad-based general management experience. Prior to joining Ark Applications in 2015, Dan served as Chief Operating Officer & General Manager of Garden Light LED, an architectural and landscape lighting company based in Tampa, FL. Other experiences include working in high-profile operational assignments for world-class organizations such as BASF Corporation, Novartis Pharmaceuticals, Johnson & Johnson, and The Walt Disney Company.   Dan’s responsibility is to help utilize his deep knowledge in both operations and process excellence to optimize the infrastructure of our partner companies. Driven by a sense of urgency and strong work ethic, he enjoys and thrives on organizational change. Resourceful and innovative, Dan always searches out new ways to improve operations and elevate best-practices. Beyond solving problems, Dan conceives company solutions that safeguard the company, leaving the organization and its people firmly grounded for sustainable growth well into the future.   Dan earned his BS in Consumer Studies from Syracuse University and a MBA in Supply Chain & Innovation Management from Syracuse University’s Whitman School of Management.   Dan and his wife reside in Tampa, FL with their two children.

Oytun Tutuncu
Interactive Marketing Manager at Pepin Distributing Company and Digital Strategist at Gauge.Social, Inc.

Oytun is an information junkie addicted to the digital world. He communicates well in English, Russian, Turkish, Uzbek and social media. In addition to his work at Pepin he is the Founder and Digital Strategist at Gauge Social, Inc. Oytun manages regional marketing for a portfolio of beer brands such as Budweiser, Bud Light, Shock Top, Stella Artois, Corona, SweetWater, Magic Hat & more so turn to him for all of your digital marketing and branding needs. 

Domenick Lazzara
Attorney at H.S. Lee Law

Domenick is a Tampa native, attorney, and author of his own legal blog entitled "The Young Lawyer." He received his Juris Doctor degree from St. Thomas University School of Law and undergrad from USF. Domenick will be your go to for legal advice when forming your businesses. 

Leon McIntosh
Founder of Tampa Coffee Club

Leon is the Founder of Tampa Coffee Club and a serial entrepreneur. With years of experience in startups, development, sales, project management, and the beverage industry, Leon is a one stop shop for advice this weekend. 

Event Sponsors, and Partners

The Startup Weekend Tampa: Beverage Edition team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.




Organizing Team

Techstars Startup Weekend Tampa Bay is 100% led by volunteer community leaders.
Learn how to get involved here

  • Trey
  • Allison
  • Chelsea
  • Zachary
  • Andrey
  • Michael
  • Juhi
  • Raymond


Michael Norton
Entrepreneur In Residence

Michael has led over 60 Techstars Startup Weekend events throughout the US, Canada, and Australia. He teaches workshops, designs programs, and speaks on a variety of topics related to innovation and entrepreneurship.

Michael has worked professionally in marketing technology startups, with big data, non-profit fundraising, customer support systems design, technical project management, educational program development, event production and decor, iOS app design, video games, user testing, prototyping, and in the coffee industry.

His own past and present business ventures include several SaaS web app platforms, photography, woodworking, printing, audio engineering, video production, musical composition/recording/performance, publishing, art curation, operating an Amazon Pro Merchant storefront, and a funnel cake stand.

Michael guides innovative communities to build and nurture regional entrepreneurial ecosystems. He guides corporations through internal innovation and intrapreneurship. 

He frequently works as a freelance business development consultant, crowdfunding guru, technical project manager, and as a marketer — focused on branding, messaging, storytelling, social media, and email marketing.

Michael loves hiking in Yosemite, bicycling around San Diego, eating authentic Baja California Mexican food, and drinking amazing coffee in Seattle.

Event Blog

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