Triad Startup Weekend

    Friday, November 10 - 12, 2017

  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Organizing Team
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Triad Startup Weekend

Friday, November 10 - 12, 2017

Friday, November 10 - 12, 2017
Event starts at 6:30 pm

Flywheel Coworking
450 Design Ave
Winston-Salem, NC 27101

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Start a business in 54 hours

Do you have a great business idea but need help getting it launched off the ground? Do you have a business idea that you think is great but aren’t really sure? Triad Startup Weekend is the best, fastest, and most fun way to answer these questions and more. Startup Weekend is an intensive immersion in startup methods and is the best way to meet potential collaborators, mentors, investors, and leaders in the startup ecosystem. It’s an experiential model that takes you out of books and into the real world with the experts you need to know. Now in its 8th year in the Triad, the crash course is led by the global experts at Tech Stars. These business builders have a passion for sharing they have gained from both their success and failures so that you can model what works and avoid what doesn’t on your road to a scalable business.

Anyone can attend, we've had participants aged 18-80. 
The weekend starts with each attendee pitching their ideas and getting to know each other. Out of those ideas the top 5-10 are chosen by popular vote and participants form teams to expand on the ideas. Expert mentors then lead, guide, and encourage the teams through the business development process. The weekend culminates in a pitch competition to a panel of judges comprised of local entrepreneurs, coaches, and investment experts. The winners will receive up to 10K value in software and marketing services, but everyone will win the knowledge to move their own projects forward.

Startup Weekend is co-hosted by local ecosystem members Flywheel Coworking and the Center for Design Innovation (CDI).

See what it's all about

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Friday November 10th

6:30 pm
Arrive at the venue and get checked in

7:00 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

7:20 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:30 pm
Pitches Start
Optionally line up to give your pitch

9:00 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas

10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday November 11th

9:00 am
Arrive, simple breakfast & coffee

9:30 am
Begin Work
Teams formed and setting up workspace for the weekend

12:00 pm

1:00 pm
After-lunch check-in, status reports, call for help

2:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

6:30 pm

7:30 pm
After-dinner check-in, status reports, call for help

10:00 pm
Finished for the day. You may stay and work as late as the venue will allow

Sunday November 12th

9:00 am
Arrive, simple breakfast & coffee

10:00 am
Coaches arrive. Final opportunity to ask questions

12:00 pm

12:30 pm
Coach Meetings
Coaches arrive… ASK QUESTIONS

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

4:00 pm

5:00 pm
Final Presentations

7:30 pm
Judging & Awards

8:30 pm

9:00 pm
Go Home!


Karen Barnes
Executive Director, Venture Cafe Winston-Salem

Connecting innovators to make things happen. A community living room fostering creative collisions, breaking down silos and encouraging radical kindness where everyone is welcome.

Event Judges

Stan Mandel
Professor of Practice and Director, Angell Center for Entrepreneurship

Stan’s personal entrepreneurial experience includes startups of three family businesses, a financial institution, a mobile diagnostic health care provider, and several non-profit organizations. He is currently involved as an advisor or director in the start-ups of new ventures of students, faculty in the medical school, alumni and area entrepreneurs.   During his career, Stan has also served on the boards and as an officer of over 30 organizations within education, health care, finance, retail, manufacturing, e’commerce, and not-for-profits.  
 Wake Forest Angell Center for Entrepreneurship (WF-ACE) (1998-Present). Executive Professor and founding director of the Wake Forest University ACE, including it’s Family Business Initiative. 
• Affiliate Professor, Bordeaux School of Business (2001-Present) Faculty appointment to teach entrepreneurship.
• Affiliate Professor, Universidad Técnica Federico Santa María (2003 – Present). Faculty appointment to teach entrepreneurship
• Family Business Initiative (1995-1998). Director of University of South Dakota-School of Business state-wide program designed to improve the success of family businesses through life-long learning, research, consulting, and other out-reach activities. 
• University of South Dakota (1997-1998). Appointed to a faculty position as an assistant professor, School of Business, and USD Graduate School.
• Entrepreneur/Family Business Consultants (E-FBC) (1995-Present). Principal of E-FBC that provides interdisciplinary consulting services (strategy, family business issues, facilitation, etc.) to regional and international organizations.
• SBDC (1992-1995). As part of a research assistantship at Texas Tech I presented seminars and provided organizational counseling services.
• McGuffey’s Inc. (1990-1991). Founder and CEO of five-store retail chain dealing in discounted catalogue clothing. Business sold in 1991.
• $10 Shoppe (1986-1990). Founder and CEO of fifteen store one price clothing chain located in Texas.
• The Hollywood, Inc. (1972-1990). CEO of five-store moderate ladies apparel chain.
• Ernst & Young (1969-1972). Management consultant dealing in M&A, system design, and cost studies within health care organizations, utilities, manufacturing firms, and governments.
• Army Test and Evaluation Command (1967-1969). Transportation test officer.
• Texas Instruments (1966-1967). Control administrator for pricing and compliance.

Jill Atherton

Graduate of Appalachian State University and Wake Forest University, Vice President of Economic Development with the Winston-Salem Chamber of Commerce.  Involved in several groups dedicated to helping small businesses in Winston-Salem and Forsyth County. 

David Horne
Principal, wordsmith, IA/UX & strategist @ & | co-founder of

People hire me for Marketing Strategy, Information Architecture, Copywriting, Content Strategy, User Experience (UX), Creative Direction and Project Management. Most of my work over the last decade has been designing with words and helping companies succeed by rethinking their marketing and simplifying strategy. I’ve been fortunate to learn from and work with a bunch of amazing and brilliant people.

Integrity. Excellence. Collaboration. Commitment. Fun. Curiosity.

You can find me online at When not spending time with my family or writing, I play golf. I used to play professionally but ran out of talent or money (or both). If you ever want to tee it up, don't hesitate to drop me a message.

Josh Moe
Founder & Ceo

Josh brings over 15 years of experience leading technology design and development teams for small, medium & large organizations. A “recovering IT professional”, Josh spent over 4 years working in Boston’s higher-ed IT space, where his passion for education technology helped him identify opportunities to improve it with user-centric design principles. Odigia is the result of his focus on improving teacher and learner outcomes, and has been awarded funding from the Dept of Labor WIRED grant as well as the Next Generation Learning Challenges, in partnership with the Gates and Hewlett Foundations, EDUCAUSE, iNACOL, and CCSSO.
In his spare time, Josh is also a partner at RootLevel Labs, where he has spent the last 4 years actively helping build and launch startups. Josh has a proven ability to build and lead high-performance teams in rapidly changing environments, as well as to design innovative ways to optimize revenue and profitability from new and existing business models. When he’s not manning the helm, you can usually find him outdoors trailblazing in his Jeep, hanging from a cliff, or hiking with the office’s best friend and security dog, Kona.

Elliot Strunk
Ringleader at Fifth Letter

Elliot Strunk is the Ringleader of Fifth Letter, a full-service design firm in Winston-Salem. For the last ten years, he and his team have produced award-winning work for small and large clients alike. He enjoys working with start-ups due to their energy, passion and creative thinking and looks forward to bringing some of his own to the groups he mentors.

Coaches and Mentors

David Smith

Michael Batalia
Co-founder @ WideEy3D

Dr. Michael Batalia is a serial entrepreneur and an expert in academic technology commercialization.He is a co-founder of WideEy3D which develops 3D printing solutions for mass manufacturing, and the CSO for Arctic, Inc. which commercializes technologies to modify the weather for agricultural applications.  Dr. Batalia has over 16 years of experience in academic technology transfer, intellectual property management, and licensing.  He served over 12 years at Wake Forest University as executive director of commercialization, and four years at North Carolina State University as associate director then director of technology transfer.  In addition, Dr. Batalia has been active regionally and internationally in support of technology transfer and biotechnology.  He has served on the Boards of the Association of University Technology Managers, the North Carolina Biotechnology Center, the Biotechnology Advisory Committee of Piedmont Triad, and the North Carolina Center of Innovation for Nanobiotechnology.  Dr. Batalia received his Ph.D. in biochemistry from the University of Texas at Austin and his B.A. in chemistry from the University of Chicago.  He is a Certified Licensing Professional with the Licensing Executive Society.

Raina Haque

Raina Haque, JD is the founder of Erdős Intellectual Property Law. For her, creativity and critical analysis go hand-in-hand. Raina is the polymath intellectual property attorney. She has deep respect for entrepreneurial endeavors; that is why she excels as an advocate for art, design, and innovation across multiple industries. She is an intellectual property attorney registered with the United States Patent and Trademark Office and trained by the agency in Patent Examiner Practice & Procedure. She counsels major healthcare and research institutions, startups, small businesses, and individual inventors.

Bobbie Shrivastav

I've been in the information technology field since 2004 and specialize in process optimization which have resulted in improved client satisfaction, increased revenue, and improved operational efficiency for my organizations. I've predominantly worked for Fortune 100 companies focusing on implementing solutions for improving back-office functions. Since last three years, my focus has been driving on implementing solutions for the end-user and streamlining back-office functions.

John Lucas

I developed the Face Caddy because there were no "customer friendly" products out there that made it easy to apply ice or heat to the face. There were all kinds of other ice/heat products, but none of them were made for the faceAfter many kinds of surgical procedures, such as oral surgery, face lifts, cosmetic injections, or for TMJ pain and migraines, doctors always seemed so dismissive by telling patients "put some frozen peas on your face." After spending several thousands of dollars in their office, THAT was their aftercare advice? Please. So the Face Caddy came about. It's the perfect way to apply ice or heat to the facial area. It's great for TMJ and migraine pain. And you adjust the amount of compression, so it feels just right for you. AND NO MORE FROZEN PEAS! In February 2012, I launched two new products, the Eyes Caddy and the Back Caddy. Like the FaceCaddy, these new wraps apply ice and heat therapy. 

Jeff SanGeorge

Creative, results-oriented digital marketer with passion for visual, verbal and written communications. Social Media and Search Strategy and execution. Accomplished web designer, developer and content publisher.
Strategic digital marketer, embracing technology and new media as powerful communication tools. Innovative leader with over 15 years of team building experience. Leveraging high-impact, measurable social media and internet marketing solutions. Specialties: Marketing, Social Media, Web Design, Web Development, Graphic Design, Search Engine Optimization (SEO), Marketing Strategy, Digital Marketing, Training, Public Speaking, Logo Design, Living Gluten Free, Blogging, Facebook Marketing.

Mona King
Chief Creative Cultivator

Mona+Associates Design, LLC; Environmental Design Professional adept at critical thinking, problem-solving, leadership and creative development. Strategic thinker with an eye on critical analysis, cost controls, brand / identity design, and attaining your holistic space and vision. Biomimicry research and adaptive design and product development. 

Bruce Maxwell
Founder, Bruce Maxwell Consulting

As Founder of Bruce Maxwell Consulting, Bruce provides interim executive services as CEO, COO or CFO to help startups get organized and funded. I also provided troubleshooting and due diligence services to venture firms. Bruce has over 20 years of experience raising private equity from Angel and VC investors and has personally raised over $78 million. Bruce can condense 25 years of experience at starting companies into a single sentence: "The amateurs focus on maximizing the pot of gold at the end of the rainbow, while the professionals focus on minimizing risk on the road to cash flow breakeven."

Eric Rauschenberg

Storytelling is the human narrative that binds us. I help use the "story" to deliver ideas to reality. An accomplished marketer and product development executive with over 18 years of experience, I have helped other succeed, with successful project delivery in multiple market segments from B2B and B2C marketing efforts. Seasoned business leader with highly strategic approach and proven management of Permission based pull marketing strategies. Skills: Strategy, branding, direct marketing, product line development, new product development, agency management, partnership management, sales development, multimedia management and production.

Jeff Wolfe
Attorney @ Forrest Firm, P.C.

I am a business lawyer at the Forrest Firm and spend most of my time forming new businesses, negotiating commercial contracts, and walking companies through strategic transactions, such as raising money and buying and selling businesses. I enjoy working with startup companies and small and medium sized businesses that have a need for effective and efficient legal counseling. At the Forrest Firm, we provide sophisticated, full-service legal counsel in a manner that is creative and customized to the client’s needs and expectations related to pricing, responsiveness, and accessibility. I often meet new clients who have missed business opportunities because their attorneys failed to move quickly enough in evaluating and advising on the risks associated with otherwise exciting opportunities in business. To help our clients meet the fast-paced challenges of modern business, we deliver qualitative excellence with unprecedented access and rapid response.

Organizing Team

Techstars Startup Weekend Triad is 100% led by volunteer community leaders.
Learn how to get involved here

  • Notis
  • Andrea
  • Steve
  • Peter
  • Sam
  • Joel
  • Justin
  • Polly
  • Alyson
  • Betsy
  • Carol
  • Allan
  • Margaret
  • Fay


Andrew D'Amours
Conseiller Principal, KPMG-SECOR Services-Conseils

Andrew is Techstars Community Leader, having organized and facilitated startup events in communities across Eastern Canada in the past couple of years, and now happily supporting the Triad Startup Weekend team for this event!
Previously, Andrew worked as a Senior Management Consultant with KPMG's Strategy Advisory practice, he has recently jumped into the world of entrepreneurship himself, launching an online travel media called Flytrippers that is part discounted flight deals curation and part travel blog. An avid traveler, he is also a recognized air travel industry expert in Canada and serves on a regional board for a Canadian crowdfunding nonprofit. 

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