Startup Weekend DC Flip the Ratio

    Friday, September 25 - 27, 2015

  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Sponsors
  7. Organizing Team
  8. Blog
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Startup Weekend DC Flip the Ratio

Friday, September 25 - 27, 2015

Friday, September 25 - 27, 2015
Event starts at 6:30 pm

1776 Crystal City
2231 Crystal Dr #1000
Arlington, VA 22202

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Startup Weekend DC Flip the Ratio is one of its kind in this community. Traditionally most startup events have a 70/30 ratio of men to women. Startup Weekend DC Flip the Ratio wants to flip those numbers on their heads and create an event focused around promoting women entrepreneurship in the DC community without excluding male participants.  This event will take place at 1776 Crystal City.

Flip the Ratio is DC's chance for anyone interested in tech to launch a new startup in 54 hours. Form teams, share ideas, build products, and bring businesses to life -- all in one weekend.

We need attendees from all backgrounds. Whether you work in Marketing or Engineering, there's a spot at Startup Weekend for you. And if there's a new skill that you want to learn, Startup Weekend is the ideal place to start. 

Join 45,000 Startup Weekend alumni to help us flip the ratio in tech! Follow us on Twitter @sw_dc using #SWDCWomen

Happy to announce our judges:

Allie Burns, Senior Vice President, Communications, Revolution LLC

Arti Anand, Co-Founder & CMO of Prevoo

Shavanna Miller, Co-Founder & CEO of Bloompop

Caron De Mars, Connect to Success-women's entrepreneurship program U.S. Embassy Portugal, US Department of State


If you want to put yourself in the shoes of an entrepreneur, register now for the best weekend of your life!


Friday September 25th

6:30 pm
Arrive at the venue and get checked in

7:00 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

7:20 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:30 pm
Pitches Start
Optionally line up to give your pitch

9:00 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas

10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday September 26th

9:00 am
Arrive, simple breakfast & coffee

9:30 am
Begin Work
Teams formed and setting up workspace for the weekend

12:00 pm

1:00 pm
After-lunch check-in, status reports, call for help

2:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

6:30 pm

7:30 pm
After-dinner check-in, status reports, call for help

10:00 pm
Finished for the day. You may stay and work as late as the venue will allow

Sunday September 27th

9:00 am
Arrive, simple breakfast & coffee

10:00 am
Coaches arrive. Final opportunity to ask questions

12:00 pm

12:30 pm
Coach Meetings
Coaches arrive… ASK QUESTIONS

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

4:00 pm

5:00 pm
Final Presentations

7:30 pm
Judging & Awards

8:30 pm

9:00 pm
Go Home!


Angela Fox
President/CEO of the Crystal City BID

Angela Fox was hired as the first President/CEO of the Crystal City BID in November of 2006. Under her leadership, the Crystal City BID has grown in both size and scope, dramatically changing the way the people see and perceive Crystal City. The Crystal City BID is also become a pioneer in the industry, with many of the programs and methods created by Ms. Fox being adopted by other organizations throughout the region.  Prior to working at the Crystal City BID, Ms. Fox served as Executive Director and CEO for Cultural Tourism DC. She has run her own consulting firm providing business strategy, marketing and executive coaching services to individuals, corporations, and non-profits, including ESPN, Bank of America, Association for Education Development, and more. She was also VP for Product and then Strategic Development at Simplexity, and she began her career in the Executive Development Program at Bell Atlantic (now Verizon). Graduating from Georgia Tech with Highest Honors in electrical engineering, Ms. Fox has honed a deep and meaningful commitment to her community. She currently serves and has on several boards, including the Arena Stage Corporate Board, Synetic Theater (as Chair), Georgia Tech, and the FotoDC Advisory Board. She is a past chair for the Capitol Fringe Festival and the Woolly Mammoth Theatre Company's board, which raised more than $9M and built a new theatre during her tenure. She also served on the Arlington Arts Commission. A 29 year, Prius-driving vegetarian, avid traveler, runner, and active yogi, Ms. Fox lives in Arlington and is the proud mom of an amazing middle schooler at Gunston Middle School.

Event Judges

Allyson Burns
SVP of Communications at Revolution LLC

Allyson Burns is the SVP of Communications at Revolution LLC.
Prior to joining Revolution, she was Director of Communications for AOL, where she was responsible for consumer advocacy, public policy communications, and PR efforts for AOL’s commerce and marketplace sites.

Shavanna Miller
Co-Founder & CEO of Bloompop

Shavanna Miller is the CEO of floral industry startup Bloompop. Bloompop connects businesses and consumers with an exclusive selection of the best local florists nationwide. Through Freshcut, Bloompop also provides a marketplace platform for cut flower sales directly from flower farmers to florists. Previously, Shavanna led the US consumer digital sales and marketing team at education leader Rosetta Stone. She started her career in the tech world at, after receiving a BA from Columbia University and an MSc from the London School of Economics. She has been interviewed on MSNBC, PBS, Bloomberg, ABC news, etc for her work on Bloompop and various digital projects.

Arti Anand
Co-Founder + CMO of Prevoo

Arti is an entrepreneur and marketing geek. She is currently co-founder and CMO of Prevoo, an app that lets you see if you can reach someone before you call or text them. This is her third venture—she built and sold the first, and received seed funding for the second. Arti is both an undergraduate and MBA alum from the University of Maryland's Smith School of Business. Go Terps!

Caron De Mars
Connect to Success-women's entrepreneurship program U.S. Embassy Portugal, US Department of State

Caron De Mars founded two businesses and was an angel investor before joining the State Department as an Economics Officer in 2001.  She has lived in Brazil, the Philippines, and Jordan.  She worked on scientific innovation in the Middle East and North Africa. Her most recent assignment was as the Global Entrepreneurship Director for the State Department.  Caron spent the summer in Portugal working on a program for female Portuguese entrepreneurs called Connect to Success. She is currently studying Italian in preparation for her job in Rome as Counselor of Environment, Technology, and Scientific Affairs.

Coaches and Mentors

Eric Koester
Main Street Genome Founder, former COO of Zaarly

Eric loves to help create new products, generate innovative business models, and solve intractable problems. His focus is on building and guiding early-stage startups into successful businesses. He is currently focused on helping Main Street businesses through Main Street Genome, a technology business that delivers insight-as-a-service to help owners reduce risk and improve profitability. Previously, Eric cofounded Zaarly, a marketplace to helping amazing entrepreneurs and local service providers make money doing what they love with innovative tools and technology. Outside of his own startups, he loves to help other entrepreneurs and wantrapreneurs. He teaches classes at Georgetown University as a professor and serves as an advisor, investor and fan of numerous other startups and entrepreneurs. In his  former life, he worked with hundreds of startups as their startup lawyer (working to help them start, raise money, sell or go public) and as an accountant.

Kate Glantz
Founder and CEO

Kate Glantz is the founder and CEO of, a wedding registry for charitable giving. partners with nonprofits in the U.S. and around the world to feature real community development projects and build elegant registries.

Prior to founding, Kate worked in public affairs at the Department of State and the Centers for Disease Control. Her most formative experience, and the inspiration for, was her service as a Peace Corps Volunteer in Tanzania where she experienced firsthand how grassroots solutions can change lives.

Kate pitched at the 2014 Startup Weekend Flip the Ratio and won first place.

Jason Chen
Innovation Director at The Kaizen Company

Jason has 14 years of experience leading business planning and consulting engagements to advise entrepreneurs, start-ups, small businesses, and multi-national companies/organizations in both the private and public sector. Regional experience includes the United States, Eastern Europe, Middle East, and former Soviet Union.

Mike Contreras
Co-Founder and Managing Director of the SunShot Catalyst

Michael leads the SunShot Catalyst program through successful pilot round and secured funding for additional rounds through FY16. He's helping advance the open innovation movement through the use of prizes and challenges. He's advising 17 early stage ventures seeking to develop software, data, and automation technologies aligned to the mission of the DOE SunShot Initiative.

Andrei Bondarev
Software Engineer at WeddingWire,

Andrei is a full-stack Software Engineer at WeddingWire, where he divides his time between AngularJS and Ruby on Rails applications. He has experience in a wide range of industries, from news and media, to e-commerce, to the public sector. Andrei is passionate about business and technology and spends much of his time identifying and predicting emerging trends. He enjoys advising early-stage companies and helping out with any technical needs. He’s constantly working on perfecting his craft and adapting to rapid technological changes.

Jules Weiss
Director of University Partnerships at LiveSafe

Jules Weiss is a business development specialist focused on making college campuses safer. A former scientist, Jules concentrated her graduate degree in integrated marketing communications, public relations, and corporate communications. Beyond her current focus on improving campus safety through strategic partnerships with LiveSafe, Jules has consulted for several tech companies and mission-based organizations.

LiveSafe is a comprehensive mobile safety system that allows individuals to share information about sexual assault, mental health issues, and violence with peers and safety officials — preventing incidents before they occur. Through a smartphone app, users can report safety concerns to safety officials who monitor the real-time, web-based LiveSafe Command Dashboard.

Tyrone Grandison
Deputy Chief Data Officer, Dept of Commerce

Dr. Tyrone W A Grandison is currently the Deputy Chief Data Officer at the US Department of Commerce. Formerly, he was a White House Presidential Innovation Fellow (2014-15) working with the US Department of Labor and the US CENSUS Bureau on their data and API (application programming interface) initiatives. 

Dr. Grandison has over 20 years experience in software engineering, security and privacy. His work in database security and privacy has been internationally recognized as pioneering and impactful.  In addition to relational data privacy and security, he has created and successfully led research and product initiatives in RFID data management, privacy-preserving mobile data management, private social network analysis, text analytics and healthcare management systems.

Kristina Francis
Principal/Director at Booz Allen

Kristina is a Principal at Booz Allen where she oversees a portfolio of information management and organizational collaboration projects – specialized in business process re-engineering, data management and governance, COTS integration, Enterprise Content and Records Management planning.

Ricardo Leon
Senior Product Manager, SAP

Ricardo is Senior Product Manager at SAP and has more than 12 years of experience leading technology ventures. He has run high-growth technology businesses and run multi-million dollar operations and is an expert in managing all aspects of the product lifecycle using lean startup and design thinking approaches. Ricardo loves defining business strategy, managing technical projects, and bringing together teams. He has lived in 6 different countries and learning 4 languages.

Event Sponsors, and Partners

The Startup Weekend DC Flip the Ratio team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.




Organizing Team

Techstars Startup Weekend Washington, D.C. is 100% led by volunteer community leaders.
Learn how to get involved here

  • Barbara
  • Farah
  • Nikita
  • Lili
  • Kendra
  • Elvina
  • Lauren
  • Mike


Mike Chan

Mike is the co-founder of ribl, a real-time, location-based message board mobile app where you can share and discover the most relevant content about your current vicinity so you’ll never miss out on what’s happening around you. 

He is also the Founder and Principal of MWC Consulting, a marketing and strategy consulting firm that helps startups and small businesses get off the ground and grow. He loves tech startups and is heavily involved as a founder, advisor, and Facilitator and Organizer of Startup Weekend DC. He's also an Adjunct Professor at Georgetown University and was formerly the Senior Director of Strategic Marketing for the Washington Capitals / Monumental Sports and Entertainment. 

His specialties and interests include entrepreneurship, customer relationship management, online marketing, mobile marketing, social media marketing, branding and advertising, research and analytics, product management, user experience, business development, and more. 

Barbara Lee

Babs Lee is cofounder of Kilo, a touch interactive video startup with patented technology started out of Stanford's MOOC on Technology Entreprenuership. Actively involved in the DC startup scene, she is a Startup Weekend DC co-organizer having recently led the team that organized Startup Weekend DC's first ever Women's edition with 100+ participants. Babs self-taught herself java, html, css and javascript and is also a former Google Developer Group DC co-organizer. 

Babs is a staunch supporter of closing the gender gap in tech and startups.  

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